The Study Of Driving Mechanisms Of Servicizing Of Manufacturing Enterprises Based On Technological Trajectories

With the transformation of industrial economy to service economy,service-oriented transformations of manufacturing enterprises have become the key path for traditional manufacturing enterprises to cope with changes in external environment and maintain competitiveness.The role of service capacities in enhancing the competitiveness of manufacturing enterprises is increasingly prominent.Servicizing of a manufacturing enterprise is a phased leap in the process of its technological evolution decided by the technological paradigm,this process is always achieved through the selection of a technological trajectory.Technological trajectories not only contain the limitation of technological paradigms,but also provide opportunities and possibilities of servicizing for manufacturing enterprises.Therefore,based on technological trajectories by obtaining resources and constructing key competencies to start product service derivations is an inevitable action for manufacturing enterprises to stay competitive and it is of great significance for manufacturing enterprises to achieve good development under the transformation of technological paradigms.This study based on technological trajectory theory and servicizing of manufacturing enterprises theory constructs an analysis model of servicizing of manufacturing enterprises based on technological trajectories;combined with innovation strategy theory,technology choice theory and evolutionary economics theory puts forward the internal and external driving mechanisms of servicizing of manufacturing enterprises based on technological trajectories,and makes an explanation of the sub-mechanisms contained in the two major mechanisms;taking Shaanxi Blower Group as a case study by using the analysis model and internal and external driving mechanisms proposed by this study to reveal its servicizing process based on technological evolutions.According to the contents above,the main conclusions are as follows: the internal driving mechanisms of manufacturing enterprises’ servicizing based on technological trajectories embody in senior managers on the basis of their cognitive transformations of technological trajectories,the breadth and depth of the product service derivation in their enterprises to drive enterprises’ servicizing by technology accumulations which formed through the construction of key organizational capacities and adjustments of the organization division of labors;the external driving mechanisms embody in market demands and market competitions first give birth to the demand of technical services and accumulate enough driving forces for the technological trajectory transitions of manufacturing enterprises,and then driving manufacturing enterprises’ servicizing under the support of industry technological progresses,technology integration developments and concept guidances,behavior incentives,key subject incentives,environmental regulations by government plannings and policies;for manufacturing enterprises,the realizations of servicizing based on technological trajectories requires senior managers on the basis of their cognition transformations to grasp the trend of environmental changes accurately,construct core competences of key points based on technological trajectories,learn from international advanced practices and experiences and continue to promote innovation.Finally,this study choses identifying the guidances of technological paradigms to the technological trajectories of the enterprises,managers giving full play to their subjective initiatives constructing the core technical capabilities,the dynamic adjustment of organizational division of labors,the uses of the new generation of information technologies,the strengthening of talent trainings and managements,the strengthening of organizational learnings,the shaping of service-oriented enterprises’ cultures,establishing enterprises’ brand images nine aspects to provide effective suggestions for manufacturing enterprises to realize servicizing based on technological trajectories.