Study On Optimizing Of Marketing Strategies For FAWAY Wheel Corporation

FAW FAWAY Automobile Components CO.LTD.Wheel Branch Company(hereinafter was called as FAWAY Wheel for short),was founded in 1953,it is a wholly-owned subsidiary of Changchun FAWAY Automobile Components CO.LTD.It has a lot of experience and top management level because of the internal market of FAW in the past several decades.But because of the fast development of Chinese auto market,the competition in auto industry is very fierce in quality,costing and appearance and other aspects.All the OEM begin to change the old Purchase model and look for the better suppliers that have high quality and low costing.The component suppliers’ competition are fiercer and fiercer,many external suppliers join in FAW Groups’ market.On the one hand,the FAWAY Wheel’s status has a big risk in the FAW Group,they must make the best to maintain the market share.On the other hand,they must expend the market because the status is very worse,it is a big challenge for the FAWAY Wheel that is in a low competition environment for a long time.In the current situation,it is very urgent to make a effective marketing strategy.Depending on its product strategy,price strategy,place strategy and promote strategy.FAWAY Wheel can organize many kinds of work to give the customer satisfactory product and service,and the realize their business goal.The market shares of FAWAY Wheel meet a big challenge.Making a better marketing strategy can help the FAWAY Wheel build a better marketing team,make a better marketing place and a better price system,promote Product upgrading,clear their market positioning,and then improve the product competitive power,increase the marketing shares,get more profit,help the FAWAY Wheel to go out the difficult situation.Based on the collection and analysis of the wheel industry information,and the potential market and sales volume of the product,as well as the product information of competitors.This article analyze the psychology of the main customers in the wheel industry,and make targeted marketing ideas.After analyze the industry and competitors,the FAWAY Wheel internal factors,such as the advantages and disadvantages of the company’s products,make use of the 4P marketing Combination strategy and the STP marketing strategy theory,deeply analyze the current situation of the FAWAY wheel company from various aspects,make plans for the company’s product structure,and finally help the company achieve new growth with the best sales strategy.