Research On The Work Incentive Mechanism Of K Company’s After-sales Employees

With the rapid development of the global economy,many well-known foreign companies have rushed into the huge market of China and established independent product marketing centers,product design centers and product manufacturing centers in China.Traditional manufacturing enterprises have gradually expanded from the previous industrial and commercial products to the periphery,and thus entered the domestic product market,and penetrated into the daily life of people’s livelihood.With the gradual increase of people’s overall living standards,people choose products,especially household products,in addition to concern about product performance,shape design,product quality,more and more attention to the convenience of product after-sales service and Service quality and other aspects,thus have expectations and requirements for manufacturers after-sales service.The company’s recognition of sales performance and marketing is gradually shifting from marketing to sales and sales-oriented to service-to-win attitude.It is profoundly realized that after-sales service is the starting point of marketing and the starting point of the next sales opportunity.Under such circumstances,the demand for after-sales personnel is increasing,and the requirements for the service status of after-sales service personnel are also raised.This article will take K company as an example,and elaborate the three aspects of the intrinsic motivation theory system,namely achievement goal theory,self-efficacy theory and self-determination theory.Then through the PEST and SWOT analysis mode to analyze the external and internal macro environment of K company,and then analyze and compare the incentive policies of K company’s after-sales personnel with the two major domestic and foreign competitors,and then to K company domestic The job incentives of after-sales employees are explained and elaborated,and the main products and industry applications,the company’s after-sales status and existing problems are analyzed and solutions based on the above three theories are proposed.This topic will be based on the in-depth study and analysis of K company,combinedwith intrinsic motivation incentive theory such as achievement goal,self-efficacy,self-realization decision theory,targeted development of the strategy applicable to K company after-sales employee incentives,improve after-sales service for enterprises To improve customer satisfaction and customer stickiness,and to develop customer requirements in a multi-faceted and in-depth manner,it is possible to achieve the core competitiveness of the company and create more after-sales added value.At the same time,it also provides some reference opinions for other domestic and foreign similar enterprises in the work incentives of after-sales employees.