Study On College Students' Travel Satisfaction By High-speed Railway

China's rapid development of high-speed railways in recent years,but it is facing more and more competitive pressure.The number of college students traveling by high-speed railway has increased sharply,and in certain extent their feelings on the service quality of high-speed railway also affect high-speed railway development.Consequently,it is necessary to study the influencing factors of college students' satisfaction on high-speed rail travel.According to the characteristics of college students,this paper evaluates the satisfaction degree of college students taking high-speed railway,systematically analyzes the factors influencing the satisfaction degree of college students taking high-speed railway,and puts forward corresponding improvement measures to improve passenger satisfaction and enhance the performance and competitiveness of high-speed railway enterprises.Firstly,the questionnaire design and questionnaire survey are carried out.First,based on the existing questionnaire on passenger service satisfaction of high-speed railway and the characteristics of college students,a questionnaire on satisfaction of college students taking high-speed railway was designed.Then,a formal survey is conducted on the designed questionnaire to obtain the satisfaction survey data of college students taking high-speed rail.Secondly,the satisfaction scale of college students taking high-speed railway was tested and revised to form the final scale.Through exploratory factor analysis,the scale was divided into 10 dimensions.Through the reliability analysis,the reliability of the total scale and each dimension scale is very good,and the kronbach coefficient is above 0.7.Through validity analysis,the KMO values of each subscale all reached above 0.6,and the Bartlett sphere test all reached a significant level,and the construction validity of each subscale was good.Then,the final scale was analyzed by questionnaire.The basic personal information in the questionnaire was statistically analyzed,and the difference between satisfaction degree of each dimension of the scale and basic personal information was analyzed.The analysis results were basically consistent with the characteristics of current college students taking high-speed rail.At the same time,by using the weight calculation method of structural equation model and the satisfaction index measurement method,it is concluded that college students' satisfaction degree of high-speed rail travel is "relatively satisfactory".Among the dimensions of the scale,comfort,convenience and safety were close to "general satisfaction".The satisfaction degree of the economic dimension is "general satisfaction".Finally,the research process and results of this paper are summarized,and some reasonable improvement measures and Suggestions are put forward in terms of comfort,convenience,safety,economy and rapidity in terms of college students' satisfaction of high-speed rail travel.