Research On Minimalism Design In Commercial Exhibition Space

This paper mainly uses literature research,comparative research,case study and empirical research to study the minimalism design in the commercial exhibition space.Commercial exhibition has become one of the important standards to measure brand value,and minimalism design,as the mainstream style,can bring greater advantages to commercial space.Minimalist design originated from the industrial revolution and the development of science and technology,as well as the reflection of capitalist civilization.Minimalism design was originally developed from function oriented modernism and gradually became popular.This paper analyzes minimalism in different design fields with examples,and summarizes the features of form following function,no decoration and geometry.According to the minimalism design and simplism design which are easy to be confused by ordinary people,through two specific design cases,this paper compares and analyzes the commonness and individuality of them,that is,both pay attention to the functional and concise visual effects.But minimalism design pays more attention to the expression of taste and emotion,which often contains some images,while Simplism design pays more attention to the expression of rationality and function.Minimalism design is the extension and development of Simplism design.Then,taking the design of Apple stores around the world as an example,this paper analyzes the design language of minimalism in commercial exhibition space design,including plane layout,space modeling,traffic flow line,material selection,color tone,lighting,exhibition equipment,and four major interfaces,in order to demonstrate the reliability of combining minimalism design and commercial exhibition space.In order to prove the continuous development of minimalism design in commercial exhibition space,the author proposes innovative design,that is,intelligent technology,green ecological concept and regional culture are applied to minimalism commercial exhibition space design.Finally,based on the West Lake Apple store in Hangzhou,the author carried out the minimalist innovative design practice in the commercial exhibition space,verified the feasibility of the design method guidance of the minimalist commercial exhibition space,and showed the advantages of minimalist design.The development of any kind of design needs sufficient theoretical basis and practical experience.It needs constant thinking,reference and innovation to develop and progress continuously.