Research On The Application Of Jinan Quancheng Culture In The Design Of Tourist Souvenirs

Jinan has the reputation of “spring city” since ancient times.The designers perfectly integrate Jinan Quancheng culture and tourist souvenirs,and present the artistic style of Jinan Quancheng culture to the tourists,so that visitors can feel and understand the profound Qilu culture and the “slow”,warm,hospitable and inclusive urban character of Jinan people.It plays an important role in inheriting the profound culture of Jinan and promoting the development of tourism in Jinan.This article focuses on the design of tourist souvenirs in Jinan Quancheng culture.Firstly,the concept of tourist souvenirs and the characteristics of Jinan regional culture are studied.Secondly,through the investigation and study of the tourism souvenir market in Jinant.The geographical characteristics are not prominent,homogenization,quality is not uniform and there is no accurate positioning.This is also the reason why this topic chooses Quancheng culture as the angle to design in the regional characteristics.Finally,choose Jinan Quancheng Square as the regional characteristic to design A series of cultural and creative tourism souvenirs combine the elements of Quancheng culture with the tourist souvenirs of Jinan,and adopt the principle of portable compactness to complete the design of Jinan Quancheng cultural tourism souvenirs.Research results: First,incorporating multiple design concepts into the design,creating tourist souvenirs with local characteristics,can make tourists refreshed and further promote the development of the city’s economy;second,on the Spring City Plaza And the existing historical and cultural elements in the surrounding area are extracted.Finally,the typical Qilu culture and landscape materials are transformed into graphic elements,and the artistic creation and design considerations are practically explored.An impressive tourist souvenir was designed during the art of the square.The integration of Quancheng culture is conducive to the promotion of the development of tourism industry in Jinan,and to create a “Jinan model” to promote the economic development of Jinan and its surrounding areas.