Study On Marketing Strategy Of Noninvasive Glucometer In Changchun Chengshi Health Industry Co., Ltd

As of June 2018,the number of diabetes patients in mainland China was about 114 million,and daily blood glucose detection was essential.However,a large number of diabetes patients were afraid of the disadvantages of traditional blood glucose detection methods,which artificially reduced the frequency of daily blood glucose monitoring,resulting in the lack of timely and accurate drug use,thus delaying the treatment.Therefore,it is of great and far-reaching significance for the rehabilitation treatment of diabetic patients to make the non-invasive blood glucose instrument products have a higher awareness in the audience,make efforts to benefit more patients at the marketing level,eliminate the risk of traditional blood glucose detection,improve the frequency of daily blood glucose monitoring,and adjust the type and quantity of drugs in time.Changchun Chengshi Health Industry Co.,Ltd.noninvasive blood glucose meter project team was established in June 2018.At present,the relevant work has entered the product registration application and marketing scheme design stage.Through the research of this paper,the problems in the marketing link of household blood glucose meter in the industry are analyzed,and the experience is summarized,so as to provide reference for enterprises to promote new products to the market.In this paper,the home blood glucose meter is taken as the research object.Firstly,the macro environment is summarized and analyzed.With the deepening of medical system reform and the gradual improvement of people’s living standards,the home blood glucose meter has a broad market development opportunity,and the development prospect of non-invasive blood glucose meter is more optimistic.Then,the micro environment is analyzed to analyze the internal door of the enterprise,the demand of consumers and the competition in the industry.Through the analysis,we find out the micro factors to improve the product marketing strategy;then,by using SWOT tools,through the comprehensive analysis of the advantages and disadvantages inside the enterprise,the opportunities and threats outside the enterprise,we think that the current enterprise should choose so marketing strategy,on this basis,through STP marketing tools,select two market segmentation variables,age and income level,to eliminate the domestic blood glucose meter.The fee market is subdivided,from which the middle and high age groups and the middle and high income groups are determined as the target market of the real brand non-invasive blood glucose meter,and the market positioning is made clear.Then,combined with the 4Ps marketing mix strategy,the direction is provided for the product function realization,appearance and experiential design,the retail price,product sales mode and sales channel are formulated,and the product is produced in the promotion environment.The product has developed a promotion plan focusing on advertising.Finally,in order to ensure the smooth implementation of marketing strategy,this paper provides suggestions from three aspects: financial support,R & D technical support and quality control support.Therefore,this paper puts forward some suggestions on the marketing strategy of the real brand non-invasive blood glucose monitor products from the aspects of the existing marketing mode of the household blood glucose monitor products,such as single and low efficiency,user experience,security and continuous consumption.At the same time,with the help of the real brand non-invasive blood glucose meter products,enhance the market value of the real brand,increase the added value of the real brand series products,enhance the profits of enterprises,and expand the market.