Research On Marketing Strategy For Passenger Car Of Jianghuai Automobile Group Corporation Limited

In recent years,the income of Chinese residents has continued to increase,and their consumption has been upgraded significantly.The favorable economic and social environment and the support of national policies have promoted the growth of the automobile industry.However,these favorable conditions have promoted the participation of many automobile companies in the competition,and the automobile market is facing very fierce competition.As a car manufacturing company that produces a variety of automotive products,JAC’s passenger car products have been greatly affected in this competition.JAC Automobile is one of the important state-owned automobile companies in China,and its product sales once occupied a leading position in China.However,in recent years,with the intensification of market competition,JAC Motors has encountered problems in marketing,which has caused JAC’s passenger car products to continue to decline in sales and sales to continue to decline.This article combines the actual marketing situation of JAC passenger cars,analyzes the existing marketing strategies of JAC Automobiles using STP and 4P theory,and proposes an improvement plan for marketing strategies.The specific content of each chapter is as follows.The first chapter is the introduction,which introduces the research background,research significance,research methods and problems to be solved,as well as the theoretical basis and literature review of this article.The second chapter is the analysis of the current situation and problems of JAC passenger car marketing,including a brief introduction to the development history of JAC Group,an introduction to the current status of JAC passenger car marketing,and an analysis of the marketing problems and causes of JAC passenger cars.The third chapter is the analysis of the marketing environment of JAC passenger cars.This chapter mainly analyzes the macro environment,industry environment and the micro environment of JAC automobile,and determines the marketing strategy that JAC automobile should adopt.The fourth chapter is the design and implementation guarantee of JAC Group’s passenger car marketing strategy.This chapter proposes corresponding improvement suggestions and implements safeguard measures for the problems existing in JAC Automobile’s marketing strategy,in order to help JAC Automobile solve the existing problems and improve the marketing status.This article analyzes the internal and external environment of JAC automobile,finds the problems existing in JAC automobile marketing and analyzes the causes of these problems,and then gives the corresponding improvement strategies.Through targeted improvement of related marketing strategies,the research results of this article help to solve the marketing problems of JAC passenger car products,make JAC Motors out of the marketing dilemma,and reverse the situation of continued decline in performance.At the same time,the improvement of marketing strategy can also help JAC to gain a competitive advantage in a fierce market competition environment,increase market share and brand awareness,and benefit JAC’s brand building and long-term development of the company.In addition,JAC Automobile,as one of the large state-owned automobile companies in China,has extensive representative marketing problems.The solution given in this article will have certain reference significance for the improvement of the marketing strategies of domestic automobile companies,and will have a certain enlightening effect on the application of related marketing theories in practice,and will also promote the innovation of automobile marketing methods..