Research On Marketing Strategy Of Huadi Kitchen Electricity

Along with the rapid development of high and new technology,transformation and upgrading of industrial structure adjustment,industry,etc.,as a vantage kitchen electrical appliances industry company,facing bigger pressure of market competition,always face competition in the market,in this case,the enterprises need to adjust the development strategy,formulate scientific and rational marketing strategy,can be in an impregnable position in the intense market competition,to obtain the survival and development of the enterprise,therefore,starting from this point,put forward the vantage kitchen electric company in such aspects as product,price,promotion and channel marketing strategy,has the important value and significance.On the analysis of the SWOT analysis method and the 4 p marketing strategy on the basis of relevant theoretical knowledge,using the SWOT analysis method to vantage kitchen electric company itself and the external environment of S(advantage),W(disadvantages),O(opportunity),T(threat)analysis of four aspects fully research builds the matrix model of SWOT analysis method,analysis of vantage kitchen electric company marketing present situation,problem analysis and find out the shortage,thus to provide the basis for scientific and rational marketing strategies.On the basis of the above,give full play to the advantages of the SWOT analysis method,the analysis of the vantage kitchen electric company marketing strategy such as product strategy,price strategy,etc,to provide the corresponding analysis tools,can effectively optimize the resources and the environment,realize the integration of marketing resources,vantage kitchen electric company for the future development of zhenhai,in order to effectively achieve the marketing strategic target of the enterprise,the enhancement enterprise core competitive ability.In enterprise developing marketing strategy,the analysis of enterprise marketing status quo,with the help of advanced analysis tools such as SWOT analysis method of 4 p marketing strategy,strengthen their own analysis,promote the enterprise growth and development,provide good opinions and Suggestions for the enterprise development,constantly improve enterprise competitiveness and development potential,to find the orientation of the enterprise itself,through the study of this article,not just to vantage kitchen electric company’s marketing management has important significance and value,is also of great reference to other similar enterprise development,can promote the development of enterprise marketing management strategy.