Study On Profitability Analysis And Promotion Strategy Of Company G Based On DuPont Analysis

From the British industrial revolution in the 1860 s to the great development of the global economy,the consumption of traditional energy has become more and more large,and the problem of environmental pollution has become more and more serious.To deal with the energy problems that mankind faces in the future,it is largely necessary to rely on new energy power.The development of new energy power is the general trend under the new situation.China’s power industry is facing great changes under the condition of further promoting the construction of a new normal in the economy.In the "13th Five-Year Plan" construction plan,it is proposed that to effectively promote structural reforms on the power supply side,the focus should be on rationally adjusting thermal power construction projects,effectively limiting the scale of thermal power and adjusting the incremental framework.Contrary to the situation faced by thermal power,due to the support and encouragement of various policies for the new energy power industry,the development of the new energy industry faces major opportunities.Taking new energy power company G as an example,this paper uses DuPont analysis system to find out the reasons for the fluctuation of the profitability of new energy power company,and steadily improve the profitability of the company.G companies belong to listed companies that have a certain influence in China.In the course of more than 20 years of development,they reflect the development of the domestic power industry and are contributors to China’s power development.Under the premise of maintaining the stable development of the thermal power business,the company focuses on the development of green economy projects such as clean energy and new energy.According to the current operating conditions,there is a certain diversity of business scope of the company,which involves a wide range of aspects such as thermal power generation and wind power generation.At the same time,there is also some progress in new energy industries such as distributed functions.The industrial layout involves 18 key regions in China.At present,the strategic layout of overseas expansion has been launched.In the past five years,the overall strength of the company has continued to increase,but the profitability is not stable.Based on DuPont analysis,this paper takes new energy power company g as an example,evaluates the operating efficiency and financial situation of research company,and constructs a comprehensive index system.The focus is on the study and evaluation of financial data such as the company’s net asset return rate,sales net interest rate,total asset turnover rate,and equity multiplier.It is found that the company has problems such as low profit margins and unstable profitability,and further analyzes the financial factors that affect profitability.In order to provide reference for steady improvement of G company’s profitability,this paper gives some effective countermeasures,including adjusting the enterprise’s future development strategy,strengthening the enterprise’s internal operation and management ability,enhancing the management ability of accounts receivable and adjusting the financing mode.