Research On Cultural Inheritance And Design Innovation Of Chinese Elements

Chinese culture is extensive and profound,with a long history and rich connotation,and a splendid civilization of five thousand years,which provides inexhaustible reference and inspiration far contemporary design.A good design work is national and contemparaneity.Throughoaut the influential design wades of various countries,the social cultural background and tradional cultural foundation are all revealed-It has enough cultural background and can well adapt to the aesthetic taste of contemporary people.Tradition promotes culture,culture gives birth to inspiration,mspiration achieves rnnovation,and innnovation is the soul of contemporary design.Visible inheritance,innnovation,design between the existence of a thousand ties.In recent years,the rise of cultural and creative industries,a "national tide" wind began to blow in all walks of life."The understanding of" guochao "is a new way to express traditional Chinese culture,which is based on the designer’s original brand as the carrier and Chinese cultural elements as the language."This method is increasingly favored by young consumers.But at present,"guochao" market is still in the primary stage of China’s aesthetic development,and the new generation of young consumers have higher Tequirenents for domestic brands.In general the current"guochao" market is the primary stage of China’s popular aesthetic development,while the new generation of young people also put forward higher requirements for domestic brands.And this phenomenon is undoubtedly good,both for the cultivation of national confidence and economic consumption.People began to slowly dissolve the infatuation of foreign big brands,more began to pursue the quality of products,brand culture.As people’s consumption level keeps increasing,their demand for spiritual culture is becoming more and more intense.Therefore,contemporary designers should seek the unique charm of Chinese culture from traditional culture.We will make our products more reined and stronger,display them on the larger international stage,and truly export our Chinese culture."Writing is an important indicator of the development of a country and a nation’s civilization."the origin of Chinese characters can be traced back to the yangshao culture period,to the shang dynasty has been developed into oracle bone inscriptions,it has an important position in the Chinese cultural history.Chinese pictographs also exist in jinwen,dazhuan,dongba,chuishu,naxi and so on.It is worth mentioning that dongba is a hieroglyph still in use today,which is known as the living fossil" of the origin and development of writing in human society.As a symbol peculiar to human beings character is a kind of abstract symbol full of creative thinking,with generality and unique meaning.Through careful observation of things,Chinese hieroglyphs not only abstractly express their appearance,but also extract the essence of things.Their creative thinking method is also of great significance in the field of art design.This paper chooses to study hieroglyphiucs in Chinese elements,explores the beauty of hieroglyphics elements,and summazizes mere possible design methods and methods to be applied to product design based on the findngs of contemporary product design so as to create more excellent products with national heliefs.