A Case Study Of Midea Group's Acquisition Of KUKA Group

Cross-border mergers and acquisitions are important means for enterprises to expand their scale,expand international markets,and increase their competitiveness.Through cross-border mergers and acquisitions,enterprises can not only achieve their own scale expansion,but also absorb the advanced technology,talents and management experience of the counterparty's companies,and transform them into endogenous development momentum.In recent years,the trend of economic globalization has continued to deepen,and the scale of Chinese private enterprises has gradually expanded.More and more private enterprises have also realized the significance of cross-border mergers and acquisitions,and have begun to choose cross-border mergers and acquisitions to go abroad and expand the market.Shares,access to cutting-edge technologies,and the number and scale of cross-border mergers and acquisitions have been increasing year by year.Although a large number of domestic companies carry out cross-border mergers and acquisitions,many of them have ended in failure.The reasons are various,such as:wrong selection of the merger target,narrow financing channels,incomplete knowledge of the laws of the merger country,and inadequate post-merger integrationIn the current market environment where the global economic growth is further slowing down and the real estate industry is sluggish,the sales and profitability of the home appliance industry are also in distress,and competition between enterprises is more intense.Traditional home appliances are increasingly difficult to meet the customized needs of consumers.Multinational mergers and acquisitions have become the only way for the development of home appliance companies.The Internet,big data,cloud computing,and artificial intelligence technologies are becoming more and more widely used in life Countries are also actively taking action to seize the opportunity,starting from the direction of intelligent manufacturing,and raising intelligent manufacturing to the height of national development strategiesIn this context,Chinese enterprises have also responded to the call of "Made in China 2025" and started to implement the intelligent manufacturing development strategy,seeking a new way for their own development.Robots are the key technology of intelligent manufacturing.Therefore,many companies choose to acquire robot companies across borders to realize the intelligent manufacturing strategy.Midea Group is one of the three giants in China's home appliance industry and a leading company in China's home appliance industry.Its products are sold worldwide and its strength cannot be underestimated.The KUKA Group is one of the four giants of the world's industrial robots However,the process of the acquisition of the KUKA Group by Midea Group was not smooth and encountered many difficulties during the period.However,the Midea Group always adhered to its original intention of mergers and acquisitions and finally successfully acquired the company after more than half a year of efforts.KUKA Group,this acquisition not only helps Midea Group to implement its intelligent manufacturing strategy,expand its international market share,and enhance its brand competitiveness,it also shows that China,as a maj or manufacturing country,always insists on promoting the transformation and upgrading of its industrial structure.Moreover,Midea Group's acquisition of the KUKA Group is one of the few successful cases of cross-industry cross-industry mergers and acquisitions,and it has indeed produced synergies after the merger.Therefore,this merger and acquisition activity can provide practical reference and reference for other companies.In view of the scale of cross-border mergers and acquisitions and the industry status of both parties,this article selects the typical case of Midea Group Merger and Acquisition KUKA Group as the research object,which is divided into five parts for discussion.The first part is an introduction,which mainly includes research background and significance,research content and research methods,thesis innovations and deficiencies.The second part is a case summary of Midea Group's merger and acquisition of KUKA Group,which mainly introduces the merger and acquisition of Midea Group and KUKA Group Overview,background of mergers and acquisitions and the process of mergers and acquisitions,introduced the actual situation of the merger and acquisition in detail;the third part is the performance analysis of Midea Group merger and acquisition of KUKA Group,from the perspective of financial performance and non-financial performance,analysis of Midea Group before and after the merger Changes in financial indicators,market value,robot technology level,robot market share,and smart logistics system,and elaborate on the positive effects of this merger and acquisition for Midea Group;the fourth part is the difficulties encountered by Midea Group's acquisition of KUKA Group And disposal methods,analyze the financial,policy,legal,integration difficulties encountered by M&A and the disposal methods of Midea Group;the fifth part is the inspiration of Midea Group's acquisition of KUKA Group,from the preparation before merger,the integration after merger and external environment Three perspectives provide relevant inspiration.This article not only analyzes the successful experience of Midea Group in this merger and acquisition,but also hopes to use this successful experience to provide reference and reference for the future cross-border mergers and acquisitions of our private enterprises,to avoid possible risks in similar mergers and acquisitions in the future,and to promote our nationals.Sustainable economic development.