Countermeasures Research For Improving The Financial Performance Of New Energy Vehicle Enterprises Under The New Subsidy Policy

With the continuous development of China's economy,people's living conditions have been improved.In recent years,the automobile industry is also very popular in our country.Although the popularization of automobile promotes the rapid development of social economy and modern civilization,it also brings severe energy and environmental problems.Therefore,energy saving and environmental protection have become one of the themes of automobile technology development.According to the current development trend of new energy vehicles,it is estimated that the annual sales volume of new energy vehicles in China will reach about 20% of the total demand of the automobile market by 2025.Under the macro background of China's green development and high-quality innovation development,and with the development of Internet,artificial intelligence and big data technology,the sense of science and technology and intelligent level of new energy vehicles have been significantly improved.It is expected that the annual sales volume of new energy vehicles will exceed ten million in the next decade.Therefore,it is the general trend that new energy vehicles replace traditional fuel vehicles.This paper mainly discusses the relationship between financial subsidies and corporate financial performance based on the externality theory and transfer payment theory.Based on the financial data of Dongfeng Motor Company from 2008 to 2018,this paper analyzes the impact of financial subsidies on the financial performance of new energy vehicle enterprises.And through the use of factor analysis to carry out empirical analysis,through the establishment of relevant models,to analyze the correlation between financial subsidies and the profitability,operating capacity,development capacity and solvency of corporate financial performance,in order to reveal the dependence of enterprises on financial subsidies and their own problems,for the next new subsidy policy,how to improve the new energy vehicle enterprises Good response to the "decline" policy and how to improve its financial performance to propose solutions.Through the research,it is found that the financial subsidy has a positive effect on the profitability and solvency of new energy vehicle enterprises,but it does not improve the operation ability of enterprises,and the impact on the development ability of enterprises is not significant.Therefore,it can be seen that financial subsidies do not substantially improve the financial performance of enterprises,but play a role in promoting the financial performance in the short term.It also has some negativeeffects,which do not reflect the actual financial situation of the enterprise,and mislead the enterprise to ignore its own problems.Therefore,enterprises should reduce their dependence on financial subsidies,constantly improve their innovation ability,strengthen cost control,improve their profit level,improve their ability to borrow,reasonably increase their capital structure,and then improve their financial performance.Through the research and analysis of the impact of financial subsidies on the financial performance of new energy vehicle enterprises,the research on financial subsidies is supplemented and expanded,and the literature on financial subsidies is also enriched;some suggestions are put forward for the improvement of financial performance of new energy vehicle enterprises under the following new subsidy policies to promote the healthy development of enterprises.