| Since the reform and opening up,China’s economy has developed rapidly,and the environmental deterioration has become increasingly serious.All sectors of society have begun to pay more attention to environmental protection.China is facing a huge challenge of economic green transformation and coping with climate change.The emergence and development of green finance not only provides necessary financial support for the transformation of China’s economy,but also helps to improve the environmental awareness and responsibility awareness of the government and the public.As one of the innovative products,green bond has both financing and Green functions,alleviating the environmental pressure and resource pressure faced by China in the process of economic green transformation.At the same time,it provides a brand-new low-cost financing tool for enterprises to meet the financing demand for the development of green projects,which is conducive to the transformation of the traditional business model and business philosophy of enterprises.In recent years,the green bond market is booming,and the varieties of green bonds are also constantly enriched.Different regulatory agencies have issued a series of policy guidelines for different issuers,and at the same time,they are gradually improving and promulgating subsidies and preferential measures for green bonds.Therefore,through the study of how to make green bond financing decisions,not only can the issuers have more understanding of green bonds,but also provide more suggestions and more positive practical significance for green enterprises to broaden financing channels.In this paper,the first green corporate bond in China is taken as the research object to explore the new financing way of issuing green bonds.Firstly,this paper summarizes the basic situation of green bonds,then introduces the issuing subject information and the basic situation of bonds of the case enterprises,focusing on the issuing operation process of green bonds.Then,it analyzes the external environment,internal motivation and issuing effect of BAIC green bond financing decision,summarizes the positive effects in the financing decision-making process,and puts forward corresponding countermeasures and suggestions for the existing problems.According to the research,BAIC Motor Corporation has successfully issued green bonds in line with the general trend of green economy transformation and development and policy support to help enterprises achieve the strategic goal of enhancing competitiveness.It is conducive to broaden the financing channels of enterprises,improve the capital structure of enterprises,reduce the financing cost,have good environmental benefits,attract a large number of potential investors,and improve their reputation effect.However,in the decision-making of green bond financing,we should fully consider our own debt repayment risk,not blindly issue bonds,pay attention to the construction of enterprisegreen projects,strengthen the disclosure of follow-up use of funds,protect the legitimate interests of investors,and maintain the healthy development of green bond market.In summary,BAIC motor issued green bonds to achieve the goal of reducing financing costs,which has a certain positive effect,and its successful issuance has certain reference significance and value.However,when other entities carry out green bond financing,they should fully consider the common influence of enterprise’s own situation,market development and relevant system construction. |