Analysis Of The Impact Of Technological Innovation Investment On Enterprise Financial Performance In Household Appliance Industry

The 18 th National Congress of the Communist Party of China clearly stated that "scientific and technological innovation is the strategic support for improving social productivity and overall national strength",stressing that China must adhere to the road of independent innovation with Chinese characteristics and implement the strategy of innovation-driven development.Enterprises are an important carrier of the national economy.The technological innovation activities of enterprises are not only of great significance to the implementation of national strategies,but also the fundamental driving force for improving the core competitiveness of enterprises and realizing their economic growth and long-term development.In addition to the support of national strategies,technological innovation requires more internal investment and support for technology research and development.As the core technical support department of enterprise operation and development,the technology research and development center is the main driving force of the enterprise.The investment of the technology research and development center is an important indicator to measure the technological innovation capability of the enterprise.After decades of development,China's home appliance industry has become increasingly mature,and has created a number of home appliance enterprises with strong international competitiveness,high marketing level and high reputation.Although China's home appliance manufacturing has a certain scale today,on the world stage,China is not a strong home appliance manufacturing industry,mainly because of the lack of core manufacturing technology.Therefore,in order to improve the financial performance of the enterprise on the basis of the current home appliance industry,it is necessary to increase the R&D investment of the enterprise.Based on the above background,this paper summarizes the research of predecessors and analyzes the impact of technological innovation investment in the home appliance industry on financial performance.This paper adopts the data of the listed companies in the home appliance industry for the fourth consecutive year from 2015 to 2018,selects the indicators to measure the investment in technological innovation and financial performance,and uses descriptive statistical analysis and multiple linear regression analysis to invest in the status quo and finance of technological innovation in the household appliance industry.The status of performance and the correlation between technological innovation investment and financial performance are analyzed.In the analysis process,this paper mainly focuses on the impact of technological innovation investment on financial performance in terms of profitability and development capability.The research results show that:(1)China's home appliance industry listed companies should continue to increase investment in enterprise technology innovation research and development activities,enhance the importance of enterprises on technological innovation,and fundamentally attach importance to technological innovation;(2)technology innovation research and development capital investment Intensity has a positive effect on the financial performance of the company,but the promotion cannot be realized in a short period of time;(3)The degree of influence of the input rate of technological innovation R&D personnel on the financial performance of the enterprise is different.According to the research results,the optimization proposals are proposed from the government and enterprises to promote the healthy development of the home appliance industry.