Research On Calendar And Derivative Design Of Good Memories

Each era has its own unique keywords to generalize.Those touching pictures of life always exist in our minds.Calendar,as a traditional tool of dating,has distinct times characteristics.It records the real development of each era as a witness.The past has gone.It is times that gathers the past things.For a long time,we are used to using calendar to record date and time.However,nowadays,the electronic communication develops rapidly.The emergence of electronic products makes the traditional paper calendar gradually fade out of people’s vision.Now,all schedules are clear with just a finger flick.But such a calendar is too boring with a colder showing form,lacking of cultural connotation.Under the background of the fast-paced Internet era,the calendar of "culture +creativity",meeting different consumer groups and more functional features,has become popular on the Internet in recent years.It opens a new trend of calendar design,makes the paper calendar glow with new life,endows the calendar emotion and temperature,so that the traditional calendar successfully transforms.In a unique way,optimizing the quality of the calendar to attract the audience and make us understand that the calendar is a souvenir bearing the traditional culture and the memory of the times.This is not only the management of the brand,but also spreads and continues the culture of calendar.This paper mainly discusses the origin,development and evolution of calendar,indicates the role and significance of calendar,and analyzes the current situation of calendar market development and existing problems.Through the investigation of the purchase demand,sales situation and use feedback of the calendar,combined with the excellent calendar design cases in the domestic and foreign markets,the paper systematically analyzes the calendar from the aspects of creativity and concept,form and material,theme and function.The rich research and analysis guide the design practice in this paper.Taking "Good Memories" as the theme of calendar,this design adopts the form of nostalgic elements and cultural innovation.It is hoped that times can be kept with the calendar at any time to resonate with the target population,so that nostalgic culture can be inherited,continued,and changed in the new era.