Research On The Integration Of Overseas Mergers And Acquisitions Of Home Appliance Companies From The Perspective Of Global Value Chain

In the process of the global home appliance industry migration,China has a cheap labor force and a superior geographical location,prompting Chinese home appliance companies to take advantage of this opportunity to seize industrial transfer opportunities and embed it into the global value chain of the home appliance industry by means of OEM production.With the deepening of economic globalization,major international companies are fiercely competitive,and product development,marketing,and other links are firmly occupied by companies in developed countries such as Europe,America,Japan,and South Korea,due to the higher value added available in product development and marketing.If you want to break through the global value chain status,overseas mergers and acquisitions are an effective way.In recent years,my country’s home appliance industry has gradually developed from OEM production to R & D and brand marketing through mergers and acquisitions.However,poor integration at the integration stage of M & A often leads to failure of M & A.Analyzing the overseas mergers and acquisitions and integration behaviors of home appliance companies from the perspective of the global value chain can provide a certain theoretical basis and practical guidance for the home appliance companies to improve their global value chain status through overseas mergers and acquisitions and the choice of integration methods.The research in this paper mainly adopts the normative research method,case study method and index analysis method.It focuses on the topic of overseas M & A integration of Chinese household electrical appliance enterprises under the perspective of global value chain.From the perspective of chain upgrade,the analysis summarizes that companies wanting to enhance the status of the global value chain can extend to the R & D technology segment and brand marketing end as well as the optional integration mode.In the case study part,Haier Group,one of the Chinese home appliance giants,was selected as the research object to analyze the characteristics of Haier Group and the merged company participating in each link of the global value chain to clarify the value chain extension path of this merger;through the integration measures of the company ’s three mergers and acquisitions Analyze and summarize the characteristics of the integration method from the perspective of the value chain;Finally,the financial and non-financial effects of the integration effect are analyzed from the horizontal and vertical perspectives,and the case analysis shows that the Haier Group ’s cross-border merger integration is more successful and beneficial to its global value The improvement of the status of the chain and a simple summary of the mechanism model of overseas mergers and acquisitions integration under the global value chain have certain enlightenment for China’s household electrical appliance enterprises in overseas mergers and acquisitions.