Research On The Competitiveness Of Shuangyang Sika Deer Industry Based On The Perspective Of Industry Chain

Shuangyang District of Changchun City has a history of more than 300 years of deer breeding.It is the “Hometown of Chinese Sika Deer” named by the State Council.The sika deer processing industry driven by breeding has formed a scale in Shuangyang District.However,due to historical reasons and people’s thinking and other reasons,the deer industry has not become an industrial advantage.From the perspective of current development,there are many problems that need to be solved in the development of Shuangyang District Deer Industry.This paper applies the different perspectives of industrial economics and industrial chain theory,and analyzes and integrates the deer industry value chain,and comprehensively describes and analyzes the impact of the overall industry competition pattern,trying to explore Shuangyang.The special development law in the sika deer industry value chain,in order to more deeply sort out the trajectory of sub-application value change,more accurately grasp the development of Shuangyang sika deer industry,explore the development prospect of sika deer industry,and do a good job in welcoming the new era of sika deer industry Adequate preparation provides some reference for future economic development of deer industry.In order to further improve the scale development,standardized operation,standardized production and high-tech development level of Shuangyang sika deer industry,the sika deer industry development chain will be extended to promote the development of sika deer in raising,eating,health,medicine,tourism and culture.This paper mainly analyzes the development status of Shuangyang sika industry based on the perspective of industrial chain,the analysis of the factors affecting the competitiveness of Shuangyang sika deer industry based on the industrial chain perspective,and the evaluation of Shuangyang sika deer industry competitiveness based on the perspective of industrial chain.Based on the research and analysis,this paper puts forward some suggestions on the improvement of the competitiveness of Shuangyang Sika Deer industry based on the perspective of industrial chain.The specific content is:The first is the analysis of the status of Shuangyang sika deer industry based on the perspective of industrial chain.Specifically,the basic situation of Shuangyang sika deer industry development,industrial development planning policy measures and breeding efficiency in recent years were analyzed,and the problems of industrial development and the influencing factors were analyzed based on the perspective of industrial chain.The second is the analysis of the factors affecting the industrial competitiveness of Shuangyang sika deer based on the perspective of industrial chain.From the direct impact factors and indirect impact factors,the direct factors affecting the industrial competitiveness of Shuangyang sika deer are sika deer breeding cost,deer product price,deer product quality,brand and reputation,sales ability,etc.,which affect the competition of Shuangyang sika deer industry.The indirect factors of force are mainly natural conditions,basic settings,management level and industrial policies.The third is the evaluation of the industrial competitiveness of Shuangyang Sika Deer based on the perspective of industrial chain.The AHP analytic hierarchy process is used to construct the competitiveness evaluation system of Shuangyang sika deer industry chain.Through the combination of theory and practice,qualitative research and quantitative research,the industrial competitiveness of Shuangyang sika deer is evaluated,and the research level is obtained.The level of deep processing,brand and reputation,total demand for deer products,scale of processing enterprises,and quality of sika deer are six important factors that affect the competitiveness of sika deer industry.The fourth is the proposal to improve the competitiveness of Shuangyang Sika Deer industry based on the perspective of industry chain.For how to improve the competitiveness of Shuangyang sika deer industry development,the corresponding suggestions are given from the general idea of industrial development,the basic principles of industrial chain development,specific countermeasures and safeguard measures.In the future industrial development process,we should focus on strengthening the six important factors of each industry chain in the competitiveness evaluation system.At the same time,we should continuously strengthen policy guidance,broaden development channels,strengthen scientific and technological support,improve technical level,improve marketing system,and improve services.Function;focus on macro-control,form a monitoring mechanism;increase publicity and expand brand effects.