Study On The Regional Brand Construction Of Breeding Sheep In Siziwang Banner

In recent years,under the environment of structural reform on the agricultural supply side,China’s agricultural development has entered a new era.Consumers have become more and more demanding on the quality of agricultural products.The branding of agricultural products has become a trend in the development of agricultural products in recent years,and regional brand building of agricultural and animal husbandry products has also gradually emerged.Inner Mongolia has vigorously developed regional brand building,and there have been a number of successful regional brand building,and has entered the stage of brand value enhancement.Siziwangqi breeding sheep has also achieved certain success in the breeding of good breeds and the development model of"enterprise+cooperative+farmers and herdsmen." Development has also lagged behind the development of the regional economy of Siziwang Banner.This article firstly after a lot of literature reading,to understand the relevant research of regional brand building of agricultural products.Secondly,I went to Siziwangqi to conduct a field investigation and learned about the development of Siziwangqi sheep at the current stage.Combining the research results and related concepts of previous scholars,the regional brand building of the Siziwangqi breeding sheep is analyzed:(1)Through reviewing the history of breeding sheep,the development status of Siziwang Banner sheep industry and the current status of regional brand development of Siziwang Banner sheep,the status of regional brand construction of Siziwang Banner sheep was analyzed.The geographical environment is superior,the industrial chain is gradually formed and has a certain scale,and the economic benefits have also been significantly improved,which is conducive to the construction and development of the Siziwangqi breeding sheep regional brand.(2)Due to the weak brand awareness of various subjects,the brand positioning is inaccurate,the government and related industries have limited capabilities,and the functions are also lacking,resulting in some problems in capital,technology and brand promotion.The lack of work of the government and relevant departments,failure to focus on regional brand buliding,coupled with limited funding and limited coverage,is an important issue that needs to be resolved in regional brand building.(3)By drawing on the successful experience of the regional brand building of "Lishui Mountain Farming","Yanchi Beach Sheep" and "The Mutton Of Xilingol",suggestions are made from the aspects of regional brand building and government functions.Enhance brand awareness,make overall plans for regional brand building work in conjunction with historical culture,and increase investment to introduce scientific and technical talents,thereby speeding up the pace of regional brand building.