Research On The Evaluation And Influencing Factors Of Enterprise Dual Organizational Ability Based On The Knowledge Sharing Of Internet Plus National Famous TCM Studios

Objective;The social sharing of the knowledge of the famous TCM experts is not only the policy and strategy requirement of the construction of healthy China,but also the realistic need of the people’s health care.The model of "Internet plus famous TCM studio”can realize the inheritance and innovation of TCM knowledge,and create a new way for the dissemination of advanced TCM knowledge and public health service.To realize knowledge sharing,a social governance system of co-governance and sharing needs to be built,and intelligent technology is an effective means to achieve social governance.Therefore,The sharing mode of knowledge society of "Internet plus famous TCM studio" is inseparable from digital governance.As an important technology subject to participate in digital governance,Internet enterprises should take the realization of sustainable development and benefit the society as their development goals.This study takes the theory of dual organizational capability as the core theory,and combines it with the theory of planned behavior to construct the assessment system and conceptual model of Internet enterprises’ dual organizational capability(ability to bear social responsibility and organizational growth).The purpose is to explore the present situation and predicament of the dual organizational ability of Internet enterprises to participate in the knowledge digitalization governance of famous TCM studios.At the same time,fsQCA method is used to explore the influencing factors of dual organizational ability.Based on capability assessment and analysis of influencing factors,and combined with the results of corporate interviews,this study proposes countermeasures and suggestions on how to improve the dual organizational capabilities of Internet companies,in order to promote enterprises to work harder for the digital governance of knowledge of famous TCM studios.Methods:In this study,14 Internet enterprises engaged in the development of TCM intelligent technology in Beijing,Shanghai,Zhejiang and Guangdong were investigated by combining questionnaire survey and statistical analysis.Firstly,through literature research and expert consultation,a two-dimension organizational capability assessment system was constructed and factors affecting the capability were extracted to ensure the scientific reliability of the questionnaire.Secondly,a questionnaire survey was conducted on employees of different positions in 14 Internet enterprises,and 79 valid questionnaires were collected.Thirdly,based on the analytic hierarchy process and fuzzy comprehensive evaluation method,yaahp software was used to evaluate the dual organizational capability of Internet enterprises based on the questionnaire data,so as to analyze the status quo and difficulties of the dual organizational capability of enterprises.Then,fsQCA software is used to qualitatively compare and analyze the fuzzy set of data,explore the combination of influencing factors of Internet enterprises’ dual organizational ability,and analyze the sufficient necessity of influencing factors.Finally,the company interviews were arranged and the results of data analysis were combined to draw the conclusion.Results:According to the results of the evaluation of Internet enterprises’ dual organizational capacity,the total score of enterprises’ social responsibility capacity(89.49)is higher than that of enterprises’ organizational growth capacity(77.54),which means that enterprises’ social responsibility capacity is better than their organizational growth capacity.In the criterion level,namely the first dimension,the lowest score of the two abilities is the executive ability(behavior)level,while the lowest score of the indicator level,namely the second dimension,is the policy participation level(social responsibility capacity)and the institutional cooperation benefit level(organizational growth capacity).According to the results of fsQCA,4 groups of the most explanatory pathways were obtained in terms of social responsibility capacity,and 6 groups of the most explanatory pathways in terms of organizational growth capacity analysis.Community service recognition and technology research and development behavior factors are the necessary conditions to affect the ability to assume social responsibility.The necessary condition for the improvement of organizational growth ability is the policy benefit factor,while the sufficient and necessary condition is the community service benefit,institutional cooperation benefit and technology research and development benefit factor.The results also show the importance of the synergy between conscious factors(perception,identification)and behavioral factors in improving the ability to take social responsibility.In terms of the influence of organizational growth ability,the positive influence of practical profit-making behaviors on the improvement of organizational growth ability of Internet enterprises is concluded,with the focus on the behavioral factors of profit-making.Conclusion:The assessment of dual organizational capability shows that the social responsibility capacity of Internet enterprises in the process of knowledge digitalization governance of famous TCM studios is better than the organizational growth capacity,which is different from the general cognition.Meanwhile,the score of behavior level is lower than that of consciousness level of perception and recognition.Combined with the interview results of enterprises,it can be seen that Internet enterprises are in a relatively weak position in the whole governance ecology,and some ideas remain at the level of consciousness,which are difficult to put into practice.Therefore,it is necessary to promote the improvement of their ability by safeguarding the basic interests of enterprises and strengthening ideological construction.This study proves that the dual organizational capacity of Internet enterprises to participate in the digital governance of national famous medical studios is not only influenced by the Internet enterprises themselves,but also influenced by policies,communities,TCM institutions,famous medical studios and communities.Therefore,from the perspective of multi-subject relationship,this study puts forward the countermeasures to enhance the dual organizational force of Internet enterprises and build a digital governance system.