Research On Mobile Medical Service Design Based On Behavioral Design

With the rapid development of mobile communication technology and the popularization of intelligent terminals,as a new type of medical health model,Mobile Health has been recognized by more and more people and has developed rapidly due to its portability and ease of learning.This article is based on the theory of behavioral design,combined with theory and methods of service design to study and design the mobile medical service system.By using the persuasion design method in persuasive design,Fogg Behavior Wizard,Fogg Behavior Model and other theoretical tools to analyze,research and design the behavior of users and to optimizes the overall service of the Mobile Health system.At first,this article reviewed the literature on behavioral design theory,methods,and applications.And the mobile medical service system is analyzed from various aspects such as service type,service role composition and service design elements,and the challenges faced in the development of mobile medical services are discussed,so that we clarified the applicability and necessity of behavioral design in the design of mobile medical service system.In this study,guided by the persuasion design method in behavioral design;using Fogg behavior Wizard and Fogg behavior Model as behavior analysis tools;using the patient’s consultation process as a research scenario;taking the use of mobile medical care by patients and medical staff Research and design for target behavior.In the application process,first of all,the user’s target behavior range is defined,the target user’s target behavior data is obtained through investigation,and then the basic behavior of the medical staff and patients,the user’s behavior needs,the gap between the user’s expectations and the actual feeling are analyzed,the user’s potential needs are summarize by User Portrait,and reasons and influencing factors of the user’s not expected behavior are analyzed and obtained by the Fogg behavior Wizard and Fogg behavior Model.By combining the development direction of mobile medical service system,the value of behavioral design,the principles of service design,the characteristics of persuasive design,the type of user’s target behavior,the behavioral design method and the behavior status of user behavior,the principles and construction strategy of the service scene are been proposed.The strategy has guided the design of the medical service system of a Grade A general hospital in Guangzhou.The method of user data acquisition uses a combination of qualitative and quantitative research,user behavior research and user attitude research,including but not limited to questionnaire surveys,user interviews and user portraits.In the end of the study,the design results were evaluated and usability tested from the perspectives of behavioral design and service design,and the future iteration direction of the product was proposed based on user feedback.Through theoretical research and project practice,this paper aims to solve the problems in the existing mobile medical service system,so that mobile medical can develop in the direction of more comfortable and humanized in the future,verifying the behavioral design theory cut into mobile medical services The feasibility of the system,and provides a design method and case reference for optimizing the experience of the mobile medical service system.