Research On The Current Situation And Promotion Strategy Of Customer Conversion Rate In SM Private Maternity Hospital

With the development of our society and economy,the further improvement of people's living standards,and the implementation of the "comprehensive two child" policy,China's maternity hospital has been rapid development,ushered in the opportunity for development,but also faced with greater challenges,the root of which is the customer,which requires the maternity hospital to pay attention to customers,improve the conversion rate of customers,and promote the development of maternity hospital Development.Especially as a private maternity hospital,it should pay more attention to the conversion rate of customers when it has no advantage of endowment.This paper takes SM private maternity hospital as the research object,and analyzes the current situation and promotion strategy of its customer conversion rate.Firstly,based on the elaboration of the research background,research significance and research status,this paper puts forward the core issues of this study.Secondly,it expounds the theory and concept from two aspects.On the one hand,it expounds the theoretical basis,including the theory of conversion rate,customer conversion rate and customer relationship management.On the other hand,it also makes an in-depth analysis of CRM,AISAS model and consumer behavior theory,which provides theoretical support for the analysis of this paper.On the one hand,literature review,through the analysis of research status at home and abroad,summarizes the domestic and foreign research on conversion rate,customer relationship and maternity hospital,and makes literature review,which provides literature support for the analysis of this paper.The third is based on the overview of SM private maternity hospital,using the method of questionnaire to investigate and analyze the current situation of its customer transformation,so as to further put forward the problems existing in its customer transformation,and analyze the reasons for the problems,so as to lay the foundation for the next part of targeted program design and security measures.Then it analyzes the design of the customer conversion rate improvement scheme of SM private maternity hospital,and puts forward the improvement strategies such as strengthening the customer relationship management in the whole process,strengthening the integration of all channel customer data,improving online and offline integration,improving response efficiency and follow-up tracking,so as to solve the problems existing in the customer conversion of SM private maternity hospital.Finally,referring to the concept of "three complete" of TQM,this paper puts forward the guarantee measures for the implementation of SM private maternity hospital's customer conversion rate improvement scheme from three aspects: the whole staff participation guarantee,the whole process guarantee and the comprehensive guarantee.This part is to design the implementation of the customer conversion rate improvement scheme,provide targeted guarantee and ensure the expected effect of the scheme.Through the analysis of this paper,it can play a rich role for related research,and also provide reference for other maternity hospitals to improve customer conversion rate.