Research On Marketing Stratrgy Of MN Physical Examination Hospital In Chengdu

Due to the rapid development of economy and the continuous improvement of national living standards,the rapid development of health examination and medical service industry,the market size is getting larger and larger.In view of the health examination and medical service industry new development opportunities,quality marketing strategy is particularly important.As a well-known professional health examination and health management center in China,MN medical examination hospital in Chengdu faces huge market potential and fierce competition in the market environment.How to further develop the market,explore the potential market,and achieve the popularization of health care and medical services? How to increase customer loyalty and prepare for precision and digital medicine? All this is inseparable from accurate and efficient marketing strategy.This is particularly important at present when the industry competition and regional competition of medical examination business are fierce.Therefore,taking Chengdu MN physical examination hospital as the research object,this paper intends to use relevant marketing theories,analyze the internal and external environment of the hospital,and study the marketing strategy applicable to Chengdu MN physical examination hospital by referring to the actual situation of Chengdu MN physical examination hospital.The paper is divided into the following six parts: chapter 1 introduction mainly describes the research background,research purpose,research ideas and research methods;The second chapter introduces the concepts of health examination and medical service and the theories of marketing strategy,including the connotation of health examination and medical service and marketing strategy,SWOT and STP theory,and the introduction of the marketing theory of 7Ps;the third Chapter mainly analyzes the internal and external and industrial environment of Chengdu MN physical examination hospital,and clarifies the existing problems of marketing through SWOT analysis;The fourth chapter mainly aims at the existing problems,puts forward the Suggestions for improving the marketing strategy of Chengdu MN physical examination hospital,analyzes the STP of the hospital,and gives its marketing strategy;Chapter five discusses the safeguard measures of strategy implementation;Chapter six is the research conclusion.The research on marketing strategy of Chengdu MN physical examination hospital is a further improvement and supplement of marketing theory and practice.Targeted and purposeful formulation of marketing strategies can help the company confirm the marketing direction,reduce marketing costs,expand customer share and create higher economic benefits.The research results of this paper can provide useful reference for the design and optimization of marketing strategy of MN physical examination hospital in Chengdu.