Analysis On The Effect Of China Life Insurance Company Participating In The New Cooperative Medical Scheme

The new rural cooperative medical insurance,also known as the "new rural cooperative medical secondary reimbursement",is a medical insurance system to re reimbursement the patients who have a large amount of medical expenses.There are a series of problems in the implementation of the new rural cooperative medical system,such as the lack of government staff,high pressure,long reimbursement time,fund operation risk,etc.in the face of this situation,the state proposed that the new rural cooperative medical insurance should be operated by qualified commercial insurance companies.Under the guidance of government purchase service,cooperative governance and customer satisfaction theory,Taking Yangling branch of China Life Insurance Company as an example,this paper analyzes the current situation of participating in business,participating in the operation mode of new rural cooperative medical insurance and local characteristics,and establishes the operation effect analysis model from the aspects of profit,fund use,compensation effect,customer satisfaction and relevant diagnosis This paper makes an in-depth study on the supervision of medical services and medical expenses,points out the existing problems and analyzes the reasons.Finally,the paper puts forward countermeasures and suggestions for Yangling branch of China Life Insurance Company: first,focus on the publicity of the new rural cooperative medical insurance system,and improve customers' awareness of the policy and system by adopting diversified publicity methods;second,by simplifying the operation mode and ensuring "one-stop one-way" settlement,shorten the claim settlement time and improve customer satisfaction;third,attach great importance to ideology It is necessary to strengthen the internal assessment,and strengthen the supervision and inspection of relevant medical services and medical expenses by means of joint efforts with medical security departments and "third party" contracting.Through the research and analysis of this paper,the purpose is to improve the operation mode of China Life Yangling branch company participating in the new rural cooperative medical insurance,further improve customer satisfaction,and to a certain extent,enrich the form of commercial insurance companies involved in the new cooperative medical serious illness insurance.