Study On The Present Situation And The Operation Mechanism Of Developing Chinese Film And TV Script

As an important part of the film and TV industry,the current script market is relatively undeveloped.Excessively emphasize on script writing but ignore developing the value of script,which is unsuited to the continuous steady development of the film and TV industry.Based on the operation mechanism of developing the script,the paper analyzes the main problems in the development of Chinese film and TV scripts and probes into approaches to it.in this way to invigorate the market as well as to promote industrial development.Firstly,the definition about the development of the film and TV script:A series behaviors of writing,modifying,polishing the script content and developing its market value in different stages of the film and TV industry chain.Generally,the script development is composed of four key composing links:script writing,script trade,manufacture of film and TV products,and also consumption of film and TV products.Secondly,to analyze the present situation of developing the script in China:Script writing is the foundation of developing the script.High-quality script is the first step to develop the script successfully.Script trade transforms the script into a commodity through standardizing the copyright ownership problem.Manufacture of film and TV products link is the second-degree creation of script by directors,actors,producers,scriptwriters and others.Consumption of film and TV products link is not only the final procedure of developing script,but also the beginning procedure of transforming the core copyrights into other cultural products.Also,to analyze the operation mechanism of developing the Chinese film and TV script from the following three key aspects:External environment,participating entities and development approach.For the external environment,the legal policy externally provides the institutional guarantee,the occupational standard internally provides contract spirit,social and cultural environment unconsciously influences the development of film and TV script.For the participating entities,writers,script brokers,producers,directors,actorsand other staff attend to each one's own duties in the chain of film and TV script development.For the development approach,in order to unify the artistic value and commercial value,the development of script content and the development of script's market value are closely linked.Lastly,to discuss on the trend of developing the film and TV script in China.The statue of scriptwriter has been continuously improved,which is reflected in the improvement of the salary lever and pay more attention to training the scriptwriters.Adapted screenplay whose core is intellectual property brings not only challenges but also new opportunities.Through the whole procedure,the most important thing is to transform the intellectual property effectively.The scriptwriter studio operating in a industrial model adopts a specialized and standardized way to conduct collective creation,which can meet the need of current developing film and TV script market.