The Effect Of Psychical Distance On Framing Effect On Social Preferences

Because of the cooperation,reciprocity and altruistic preferences that has been neglected by the Hypothesis of Economic Man,the framing effect on social preferences is becoming a new research hotpot.However,the research on the influencing factors of framing effect on social preferences is lacking,and the empirical and applied research of them is still in the domestic stage.Therefore,we take psychical distance and specific emotion as the starting point,discuss the influence of psychical distance and specific emotion on framing effect on social preferences,make clear the relationship between the three factors,so as to expand the research direction of framing effect on social preferences.Study 1 employed three experiments with 2(psychical distance:distant,near)*2(frame:give,take)within-subjects design to exam the framing effect on social preferences of psychical distance.At the same time,psychical distance contains three parts,such as temporal distance,spatial distance and personal distance.The results showed that the framing effect on social preferences is enhanced when temporal distance isnearin the public goods game,the other two experiments have the same results.Study 1 provided evidences that psychical distance could affect the framing effect on social preferences.In Study 2,we induced subjects with specific emotion through the method of free recall.In order to explore the relationship between framing effect,specific emotion and psychical distance,we designed three experiments with 2(psychical distance:distant,near)*2(frame:give,take)*3(specific emotion:anger,fear,happiness)mixed experimental design.The results showed that there was no marked interaction between specific emotion and psychical distance.However,fear and happiness had the same effect on cooperation preferences,but anger had the opposite effect.