Research And Planning Practice Of Cosmetics Design Of Cosmetics Based On Product Characteristics

Cosmetics advertising design planning is based on the analysis of the current cosmetics advertising market,enterprises,product conditions and company's development direction designed to obtain a good impression of consumers,increase customer loyalty,increase product sales,enhance corporate awareness of the system planning program.With the rapid development of the market economy and the diversification and decentralization of people's consumer demand,an excellent cosmetics advertising design plan can enable the company to win business opportunities in the turbulent market.As the famous brand of e-commerce cosmetics in China,the "Unifon" brand has certain targeted advertisements,but advertisements do not grasp the core requirements of products and imitate other cosmetic brands.This article researched the "Unifon" cosmetics advertising design based on the product characteristics appeal.Analyze and empirically analyze the promotion of product features in cosmetics advertising planning and design,and explored the broad appeal of product features applied to modern cosmetics advertising planning strategies,principles and methods.This article mainly uses field visits,questionnaires,individual visits,etc.to analyze the current market status of cosmetics,crowd surveys,and the needs and psychology of the target audience.Derived the brand diversity of the current cosmetics market,positioning the cosmetics consumer product demand for a certain unique personality of whitening,hydrating,anti-aging products.Through the case study method,summed up the current cosmetic advertising planning to identify the target audience,highlight product features,strengthen color perception and other successful factors,as well as the existence of exaggerated market advertising,false endorsements,inaccurate position of appeal and other defects.Adopted product feature appeal method,in order to present effective strategies for the current“Unifon”cosmetic advertising design and planning.This article has designed a set of promotion design and planning for the anti-aging mask characteristics of "unifon".Through the previous period analysis,positioned the advertising target and strategy,combined with the enterprise core concepts and product features,designed to meet the characteristics of the "Unifon" product advertisement language.Make full use of WeChat,Weibo,and major websites to carry out pre-heating and attract the attention of target consumers.Advocacy design for outdoor advertising,television and film and television advertisements based on the product characteristics of whitening anti-aging masks,integrate media "storm style" product promotion model,deepen consumer impressions,stimulate purchase desires,and increase product visibility and sales.The research and planning practice of advertising design of"Unifon" cosmetics through product characteristics appeal,hope for some enlightenment to today's cosmetics advertisement plan,hope for Chinese companies“Unifon”to make a certain contribution grow better.