Research On Cross-media Innovation Development In Folk Art Form

Huxian peasant paintings were created on the basis of folk art such as paper-cutting,mural paintings,new-year paintings,and embroidery.After the transformation in the new period,they were incorporated into the category of folk art.Compared with other folk art forms,the farmer painting in Huxian County started relatively late,and encountered the bottleneck of development with the rapid development of digital media technology.Taking the farmer painting in Huxian County as an object,this paper researches the form of cross-media innovative development by virtue of digital media technology and explores the method of promoting the constant expansion and development of folk art in the new era,making more and more people pay attention to the farmer painting in Huxian County,thus achieving the objective of inheritance and development.The rural-modern combined principle can realize the sustainable development of folk art.With the digital technology changing quickly,the traditional media has been gradually replaced by the new media,showing that it is of great importance to carry out the combined development of farmer painting in Huxian County and new media.For the farmer painting in Huxian County,how to fight for a place in the folk art market by means of digital media and with the help of new posture and new direction,and to achieve the continuous development become the key and difficult points in the research.By researching the development process of folk art and farmer painting in Huxian County with the traditional media technology,relying on the development situation of digital media technology,this paper analyzes the formal characteristics of the corresponding type of folk art,and of the farmer painting in Huxian County at different periods.Based on the theoretical research,this paper adopts the organization,summary,innovative design and other methods,to explore the potential development direction of farmer painting in Huxian County depending on the digital media technology,for expanding the contents of digitalmedia and providing the feasible reference for development of other folk art forms.