Design Of WeChat Expression Package In Hangzhou Dialect Based On Local Culture Protection

The theme of this graduation project is WeChat facial expression design based on local culture protection in Hangzhou dialect.Starting from the current usage of young people and the current situation of dialect protection,the characteristics and current situation of some regional dialects are studied and analyzed.Combined with the advantages of fast propagation speed and wide application of WeChat,WeChat has integrated the relevant contents and data of Hangzhou dialect,completed the WeChat expression package design of WeChat dialect,in order to promote on the WeChat social platform.Through the use of the WeChat expression in Hangzhou dialect,the purpose is to arouse the emotional resonance of Hangzhou in the hearts of the young people in Hangzhou,to carry forward the traditional culture,to strengthen the "cultural confidence",to publicize the rich cultural history of Hangzhou,to protect and inherit the Hangzhou dialect,so that the Hangzhou dialect culture is not disappearing because of the passage of time.First,we need to investigate the current situation of domestic dialects and the use of local dialects in Hangzhou.Then,the residents of the old community in Hangzhou were interviewed on the spot,and the preferences of the people,the use of language,the way of receiving information,and the views on the protection of dialects were counted.At the same time,a questionnaire survey was carried out.It was found that the young people in Hangzhou are very few in Hangzhou dialect.The Hangzhou dialect is gradually replaced and forgotten with the frequent population flow and the rapid influx of foreign population.In addition,the representative dialectal radio stations and the existing dialectal types of WeChat expression bags are investigated,and their dialect features and their favorite reasons are summarized.Literature research report focuses on the theme of regional dialects protection,and studies related theories.Through reading a lot of literature,the emphasis is made on the analysis,induction and summary of dialectal protection from the three aspects of language attitude,language planning and cultural ecology.At the same time,the communication effect and influence of WeChat expression pack in online social interaction are studied theoretically,which provides a theoretical basis for the design of this topic.The design process report,this graduation project starts with the protection of regional dialects,taking Hangzhou dialect as the key entry point,and carries out specific key words selection and expression creation,and designs two series of cartoon characters,"legendary" and "modern character",which are six groups of cartoon characters WeChat expression package.The recipient,while feeling the interest of the expression,imperceptibly inherits the Hangzhou dialect and the traditional Hangzhou culture,and has become a potential communicator of Hangzhou culture through daily social activities and publicized the regional culture of Hangzhou more widely.