Study On The Dynamic Logo Design Base On Perception Experience

Perception is the premise of experience,and it is difficult to get experience without perception.The richer the perception,the stronger the experience.As the main medium of communication between human and external information,the senses have an irreplaceable role in the process of sensory experience.In the current new media era,under the influence of dynamic marks become the popular trend of logo design development,compared with the traditional static logo on the mass media,dynamic symbol in the design of visual form,on the design method and idea,in the design of media dissemination and display material,etc.,has a more diverse fusion,more individual interaction experience and more efficient and rapid information capacity.This paper makes a general understanding of the research by means of investigation literature,comparative analysis,case summary,questionnaire and personal design practice.Through the study and research in the theory of perceptual experience,as a theoretical basis and reference,analysis and discuss the concept of dynamic logo design and development of the cause,development course,summarized the characteristics of the current dynamic sign present.From the perspective of perceptual experience,this paper analyzes the physical experience of different media forms of dynamic logo design for human senses.Finally,the author analyzes the experience and shortcomings of the individual in the design practice.The whole learning process down to grasp and understanding of people's perception of the psychological,enables the dynamic logo design to satisfy people's individual experience,can better communicate with the audience to convey to the audience information,more rapid and more comprehensive understanding of things.