| In recent years,Chinese fantasy novels including Coiling Dragon,Stellar Transformation and Battle through the Heavens,have been widely spread abroad.As has been reported in the newspaper,a foreign reader was addicted to the novels and got rid of the pain from breaking up.Some other readers were so appealed to them that they learned Chinese by themselves.Wuxiaworld,the main website updating Chinese online fantasy novels is one of the top 1500 websites.It was set up in 2014 and attracts over 3 million readers everyday.The incident is an excellent example of intercultural communication on Chinese culture.The process and reason of the incident are significant for other Chinese culture spreading abroad and improving the soft power of our nation under the background of “the Belt and Road”.The aim of the essay is to sum up the measure of spreading Chinese culture to the world by analyzing the content of these novels and comments from foreign readers.The essay identifies the concept of online fantasy novels and gives a picture of the development of them.Edward Hall's High and Low Context Theory is applied to analyze the reason why Chinese online fantasy novels can receive much popularity from abroad.It draws conclusion that cultural factors in high context should be combined with expressing ways in low context and mature cultural industry system should be developed to achieve successful intercultural communication. |
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