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Study On The Manifestation Of Logo Design

Posted on:2019-12-10Degree:MasterType:Thesis
Country:ChinaCandidate:L XuFull Text:PDF
GTID:2405330548958760Subject:Design
Abstract/Summary:PDF Full Text Request
In modern society,logo design is a symbol of visual communication,which brings not only the transmission of information images,but also a picture of the way we live.Mark has become a modern society,people communicate with each other and important means of communication,especially in the product of the economic society,he not only is the intangible asset of an enterprise,also can reflect the value of the goods itself as a tool,is directly related to the development prospects of an enterprise.The modern people are increasingly demanding visual,of course,this logo design is more and more rich and colorful,in the form of more and more profound,so that make the modern graphic designer skills in improving quality continuously.After China’s reform and opening up,along with the vision of globalization development,logo design,such as the spring breeze of pavement,the art of national culture and art development collide with each other,the international culture has become a global cultural imagination.The internationalization of art and design form each country,each nation,extensive exchanges and mutual influence between each areaof a pattern,is a kind of communication link of global culture,is also used to understand a way between the various regional nation.Based on the current background,graphic designers must further improve their sensitivity to the logo form and the depth of understanding of logo design culture.Through constant observation,reflection and transcendence,it is necessary to update the design concept to improve the designer’s own design ability.However,for the public,while enjoying the visual impact that designers bring to us and the image of the logo,it also improves the public’s appreciation and understanding of art design.This paper explores the important role played by Chinese traditional art in the design of symbols through the traditional forms of Chinese logo design and the contemporary symbol design,so that symbols can reflect both the theme and the form of traditional culture,as well as express the rapid development of the design of symbols in contemporary society,and experience the different manifestations under different ages.On the basis of this,combining theory and practice,analyzing and reflecting on the case of the fine books at home and abroad,sum up the design concept and form of logo design and the development trend of digitalization,systematization and pluralism in the information age.
Keywords/Search Tags:Logo Design, New Media, Pluralistic, Expression Form
PDF Full Text Request
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