Behavioral Outcomes And Affective Interaction In Music Social Interaction

Nowadays,technological advances and development have constantly expedited the exploitation and application of mobile terminals.As an integral part of the people's daily lives,social media has extended its impact on the public to the levels of individual emotions and interpersonal interaction.In the mobile music industry,various music service providers have gradually started to focus on social contact,optimizing and upgrading product content.People participate in social interaction by making comments,sharing,creating songs and joining friends circle and other ways to express their own emotions so as to obtain emotional energy,thus raising a music social wave.The pattern of music social networking is identical to the theoretical contents of interaction ritual chain by American scholar Collins.That is to say an "interaction ritual chain" is created,in which the emotional energy is mutually exchanged through arousing emotion to stimulate the audiences to continuously take part in the ritual interaction,and they are enabled to obtain emotional resonance and form group unity ultimately.Therefore,this paper plans to utilize the theory of interaction ritual chain and takes music social networking as a research object to explore users' behavioral outcome and the building process of emotion in music social networking in virtue of such research methods as questionnaire survey and content analysis.Deep researches and analyses are made on this new way of social contact.Part I gives an overview of how the music social networking develops.First,the concept of music social networking is defined.Second,the reasons to form music social networking are interpreted from market vertical segmentation,development of music recommendation technology and audiences' expression of emotions.Part ? explores the composition of the interaction ritual elements in music social networking.Young audiences are part of the ritual members.Song lists and works become a common focus to which the audiences pay attention.Forwarding and commenting become common action made after the emotion is stimulated.Group excitement is facilitated by sharing emotion under the interactive behavior such as uninterrupted comments and sharing.An"interaction ritual chain" is further shaped.Part ? analyzes users' behaviors through a questionnaire survey.The behavioral outcome will be concluded to such five levels as cognition of identity recognition,behavior reaction of role play,and interactive virtual emotion expression,interest-related group identity,consumption and investment of identity symbol.By recognizing self-identity and clarifying the motive,the audiences actively participate in the interactive situation.They make emotion expression positively to obtain emotional energy in different roles such as creator,commentator and sharer,experiencing the sense of group identity and unity and obtaining the symbol of group member ultimately.Part IV restores the building process of users' emotions in virtue of content analysis.Users make emotional production from the meaning of representation of music per se,their own emotional experience,and offline marketing of the platform.The emotional interaction is made in "public domain" upgraded from "private discourse" by way of conversation,narration,and correlated imagination.Finally,"mutual benefit and win-win result" of both sides is reached emotionally by virtue of catharsis,infection and compensation.In the end,this paper puts forward the strategies such as valuing emotional joint,respecting users' creation,optimizing social experience and solving copyright problem,thereby providing referential suggestions for the development of music social networking.