On The Conception And Culture Tension Of The Fashion Communication Of Simmel

It is said that fashion is an evergreen topic.Since the renaissance,fashion has attracted people's attention,and has been democratized and generalized under the influence of machine industry.In the development of the human world,the status and role of fashion is changing,from the beginning period "fashion-clothing",fashion gradually affected the area of economy,culture,concept,etc,became an irreplaceable life style,and a big motivation to move the society to improve.The method of studying fashion communication is also gradually approaching to sociology and anthropology from the dull and monotonous philosophical thinking.As a phenomenon of fragmentation,fashion can be seen everywhere in modern society,but it has become a neglected area for scholars.G · Simmel with its sharp eyes,unique point of view,the sensibility of the metaphysical way of understanding,the first person to become a comprehensive and system interpretation of fashion,established his important position in the study of fashion.For Simmel,fashion itself exists as a kind of code,in essence,fashion and communication are inseparable.The deepest level of modern life problem is how individuals maintain the necessary independence and individuality in social life,which is the problem of coordination between individuals and society.This involves the revelation and interpretation of "fashion" by Simmel.From the perspective of transportation to see Simmel's fashion view,you can find Simmel's stress is: the reason that fashion can spread is the social class differences,the individual subjective is rooted in the psychological satisfaction;From the dynamic view of fashion transmission,its path lies in the existence of vertical and horizontal transmission chain in the society.Whether social level of diffusion,propagation path and within the group presents the mechanism of innovation diffusion,outside of the dominant performance is mainly embodied in the interpersonal and intergroup between imitation and it is because the imitation view of Simmel,become later scholars for its fashion spread a point of view to challenge.Based on Simmel's the interpretation of the text,analyzing the arising background and its basic core Simmel's fashion view points,and on this basis to explore Simmel fashion to the spread of the modern enlightenment and its cultural tension.