| Dragon Boat Festival is a dazzling cultural symbol in our traditional culture,which contains profound cultural values and national cultural characteristics.With the social and economic transformation and the acceleration of the globalization process,the cultural impact of the Dragon Boat Festival is gradually declining,the modernity of festival culture remains in an awkward situation,and the sound of protecting and inheriting festival culture keeps coming.Media is one of the important ways to spread holiday culture and construct it.In order to clarify the present situation of the cultural construction of the Dragon Boat Festival,this paper takes the report of the people's daily,the Chinese cultural daily and the Hunan daily from 2009 to 2017 as a sample,combs the cultural connotation and historical evolution of the Dragon Boat Festival,analyzes the cultural concept and ritual construction and behavior construction of the Dragon Boat Festival,and explores the present situation and the existing deficiency of the cultural dissemination during the construction of the Dragon Boat Festival.Before the Han dynasty,the theme of the Dragon Boat Festival was to exorcise evil spirits,avoid evil and pray for blessings and bustle with disaster.After the evolution from the eastern Han dynasty to the sui and Tang dynasties,commemorating qu yuan became the theme of the festival.At the same time,the festival inherited the tradition of exorcism and avoidance of evil.the Dragon Boat Festival custom formed by this tradition was roughly established in the Tang dynasty and has been spread to this day.After the founding of the people's Republic of China,especially after the reform and opening up,qu yuan's patriotic thoughts have been promoted to the national level.the political and commercial colors of the Dragon Boat Festival are increasingly prominent.The three newspapers are all carrying on the modern inheritance on the basis of inheriting the traditional culture and opening up new ones.Comparing the cultural concepts reported on the Dragon Boat Festival,it is found that the people's daily mainly plays the roles of festival cultural propagandist and social order maintainer,carrying forward the ideology-led concept of family and country and people-oriented ideology in the Dragon Boat Festival,and maintaining social harmony.While inheriting festival culture,China culture daily promotes the internationalization of Dragon Boat Festival and meets the test of cultural globalization.Hunan daily highlights local characteristics and cultural industry concepts,connecting cultural resources with modern civilization and building cultural brands.Culture is a system of symbols.materialized symbols such as wormwood and qu zi temple,behavioral symbols such as cultural forums and poetry competitions,and social symbols such as officials,people and merchants jointly construct the festival image of the Dragon Boat Festival.At the same time,the festival constructs people's Dragon Boat Festival memory through qu yuan's sacrificial rites,dragon boat races,eating zongzi and other ceremonies,and promotes the realization of cultural identity and national identity.The study hopes to provide some references for the construction of traditional festivals and traditional customs. |
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