The Culture Transmission Research Of MaPi Dance In Xinxiang,Henan Province

MaPi dance is an important intangible cultural heritage in huojia area of xinxiang,henan province.With the rapid development of economy,the advancement of urbanization,the traditional regional folk extrusion by urban civilization,non-material cultural heritage impact and gradually disappear,MaPi dance is also faced with the plight of the inheritance,traditional oral method is difficult to adapt to the rapidly changing environment,the spread of today's society needs to find new channels and means for communication.This research takes the MaPi dance as the research object,applies the research method of folk custom communication,and through interview and participatory observation,analyzes the cultural background and communication effect of MaPi dance from the perspective of folk custom communication in the new media.MaPi dance cultural background of the research is intended to find its content for spreading,analysis of the possibility of its spreading,and study horsehide dance communication effect.In the new period,I want to explore the MaPi dance spread of the status quo and try to overcome communication obstacles.In addition,I choose to suit the unique route of transmission of horsehide dance and to seek the continued spread of MaPi dance.This research adheres to the concepts of "communication" and "memory".On the one hand,it explores the root of horse skin dance culture,records the regional history and cultural symbols that the MaPi dance carries,and presents the cultural implication of MaPi dance communication.On the other hand,the research analyzes the communication mode of MaPi dance in the past four hundred years,and combines it with the current social communication environment.I attempt to find the communication way of MaPi dance in the new media era.The old saying that personality embodies and enriches the commonness.It is hoped that the study on the dissemination of the MaPi dance can provide some reference for the inheritance of the commonness of Chinese folk culture.This paper is divided into five parts which including four chapters.The first part discusses the research origin,value,purpose,objectives and methods of the paper.Then,it analyzes the research status of folk culture communication,highlights the research innovation points.The first chapter analyzes the cultural implication of MaPi dance dissemination,respectively from MaPi dance culture connotation,evolution and characteristics of the three aspects.It tells the historical origin of MaPi dance,the literature recording for MaPi and the process of performing transmission symbols.Also,the chapter represents the change of the communication process of MaPi dance propagation characteristics,namely,it shows both dance and Wushu geographical spread,vertical transmission within the family,posture yuan and common trend of the letter.The second chapter presents the spread of MaPi dance value and innovation main body,the development of opportunity analysis in three aspects: the MaPi dance may continue to carry forward the tradition of possibilities,including detailed horsehide dance contains rich culture dissemination value,namely massiness culture dissemination content,historical memory and spirit of the nation,communicators regional cultural symbols and thro ugh faith worthy of time and space.The third chapter presents the current situation of the spread of MaPi dance,lists the spread environment and effect of MaPi dance,and analyzes the spread dilemma of MaPi dance at present.In the fourth chapter,the thesis focuses on the exploration of the communication channels and methods of MaPi dance in the new media era.It believes that MaPi dance should develop and innovate itself,and keep up with the background of technology so that it can attract the audience.The government should play a leading role,combine with the folk forces,guide the living inheritance of the common people,and support the inheritance and development of the MaPi dance together.In order to survive the in the information age,the communication channels of MaPi dance must include new media and new communication technologies,use the communication platform of new media,add virtual augmented reality communication technologies of VR and AR,build digital folk museum and increase its digital economic chain.Finally,the MaPi dance should connect with the economic chain,so that the MaPi dance culture can enter the classroom and secondary schools.The study of MaPi dance culture can be included in the scientific research of colleges and universities so as to promote the spread and continuation of MaPi dance.