The Visual Design Of The "chinese Farmers Harvest Festival" Acting On Rural Cultural Activities

With the continuous advancement and development of modern society,visual design almost fills every corner of people’s lives and is still spreading.Creative graphics of all shapes and sizes are full of people’s lives,and various colors are impacting people’s eyes.People are willing to accept images and graphics in a more intuitive way to understand events and things.Visual design has also become an important means of spreading everything.This topic takes the rural culture as the research object,and the “Chinese Farmers Harvest Festival” as the carrier.By investigating the background of rural culture,understanding the purpose and significance of building rural areas,summing up the existing problems of rural cultural construction,and digging deep into the “Chinese Farmers Harvest Festival” Cultural connotation,and taking this as a starting point,combined with the needs of the development of rural culture,the design of the rural characteristic culture of Qingdao is mainly based on the harvest festival of Qingdao agricultural area.On the basis of understanding traditional customs,using traditional Chinese cultural graphics,using modern visual design techniques,through visual language,the “Chinese Farmers Harvest Festival” Qingdao area is visually designed with a new perspective to promote the countryside.Cultural construction,as well as the establishment of local cultural beliefs,create a new rural culture,and hope to generate certain enlightening significance,and drive more people to pay attention to rural cultural construction and enter the rural revitalization path.