The Research Of Inheriting And Innovating The Excellent Traditional Chinese Culture In The New Era

Facing the demands of the New Era,the General Secretary of the Communist Party of China Central Committee,Xi Jinping,pointed out in the report of the 19 th CPC National Congress that we must adhere to the path of cultural development of socialism with Chinese characteristics and stand firm on Chinese culture position.Only with a high degree of cultural confidence and prosperity can we realize the Chinese Dream of the great rejuvenation of the Chinese nation.The socialist culture with Chinese characteristics originates from the excellent traditional Chinese culture.Promoting the creative transformation and innovative development of the excellent traditional Chinese culture,inheriting and innovating the excellent traditional Chinese culture is the key to enhance the country's cultural soft power,intensify the national cultural self-confidence and promote the great development and prosperity of socialist culture in the New Era.Focusing on the inheritance and innovation of the excellent traditional Chinese culture in the New Era,this paper begins with the basic theoretical research.We define the connotation of the New Era and the excellent traditional Chinese culture,and sort out the theoretical contents of Marxist cultural view,Mao Zedong's cultural view and socialist cultural view with Chinese characteristics,so as to provide theoretical support for the subsequent research.Secondly,from the perspective of endogenous and exogenous needs,this paper analyzes the necessity of inheriting and innovating the excellent traditional Chinese culture in the New Era,and clarifies the significance and value of this research.What's more,based on the practical activities of promoting the socialist core values,strengthening the construction of mass spiritual civilization,developing cultural industries,we sum up the beneficial experience of inheriting and innovating the excellent traditional culture of China in the new era,and grasp the typical problems,such as the pan-entertainment of the cultural communication mode,the insufficient development of the cultural materials,the shortage of the cultural communication and the lack of initiative of the cultural audience and so on Based on the above analysis,this paper proposes corresponding countermeasures to inherit and innovate the excellent traditional Chinese culture,in order to improve the inheritance and innovation mode of the excellent traditional Chinese culture,and provide a useful reference for inheriting and innovatingChinese excellent traditional culture in the New Era.It includes the following four aspects:making overall plans for the traditional culture communication mode and enhancing the responsibility of mainstream media;effectively combining the traditional culture with modern science and technology to rejuvenate the traditional culture;increasing the investment in traditional cultural communication facilities and providing high-quality services for the inheritance of excellent traditional culture;promoting the Chinese traditional culture in a popular way and reserving innovative talents in traditional culture.