Application Of Ink And Wash Elements In Visual Design

As a visual element of Chinese traditional culture,ink and wash elements have been widely used in design by many designers because of their local characteristics and Oriental charm.The display and application of ink and wash elements in visual design can not only enrich the design language,but also break the monotonous situation of modern design language and better convey the characteristics of Chinese local culture.Therefore,the author believes that taking traditional cultural elements such as ink and wash as visual elements of design is an effective means to grasp consumers' visual psychology from deep cultural psychology.With the development of the times,designers will pay more attention to the national attributes of design works,which also provides space and opportunities for the application of traditional ink elements in design.This paper takes the brand image design of "Bancheng Yunyan" tea as an example,and specifically analyses the application of ink elements in visual design,which is mainly described in three chapters.Chapter one is about the application characteristics of ink and wash elements,and will discuss the meaning and characteristics of ink and wash elements,pointing out the application value of ink and wash elements;Chapter two introduces the design concept and ideas of "Bancheng Yunyan" tea brand image,analyses the rationality and feasibility of the design concept and design ideas,and discusses the design method as a whole;Chapter three is about the "Bancheng Yunyan" tea brand image design.Starting from practice,this paper analyses the market orientation of products and the characteristics of consumer groups,and discusses the starting point and main design contents of this design practice,including VI design of tea brand,tea packaging design and other derivatives design.From the perspective of combining theory with practice,through the practice of tea brand image design,this paper makes a thorough and meticulous study of the innovative integration method of traditional ink elements and visual design,keeps pace with the times,actively explores graphic design with Chinese characteristics,and at the same time considers how to better inherit and develop our traditional ink culture.Some positive explorations and attempts are made on the rational application of traditional visual elements in current design.