The Screen Image Of Negative Senior People

China has become aging society since 1999.Until 2015,the population of aging people above 60 in China has reached 222 million,which take up 16.15 percentage in the total population.Nevertheless,the growth of aging population remains rapidly.In 2016,the numbers of above-60 aging people increased 8.86 million,which means that there will have one more aging people every four seconds.The aging population is not only a process of changing numbers,with a serious of social problems such as raising elderly,neet group,empty nester and twilight romance,but it has also become an intensive topic in public.Hence,a new type of television program,Elderhood lifestyle and needs television program became popular in China because more and more scenario writers are focusing on the social issues of the images of elder people.During the process of building the image of aging people,the fact that screen image and image building might have a relative impact on social activity,therefore,the research about the screen image of elder community has been valued by the scholars for its contentious.Based on the reference both in western countries and China,by illustrating the definition of Elderhood lifestyle and needs television program,the screen image of building aging people,the relevant narrative in stories and plots and combining 16 television programs of Elderhood as case studies,this article aims to analyze the screen image of elderly.Questions are being generated includes:what kind of the images does television problem built?How can each type of image be represented in practice?Why does this type of image would be built in this way?Are there any problems with this practice?What should we consider in the future when producing Elderhood lifestyle and needs television program.This article will be divided into five parts.The first part mainly focuses on the definition of Elderhood lifestyle and needs television program,the introduction of background,relevant researchers from Western countries and China,screen images of elderly community and relevant theories,to reach a logical illustration and conclusion.In the second part,by studying 16 television programs,it will make a clear definition of different types of elderly images so as to find out the reason why these types of image will be created and how it will be represented via the screen.I figured out that the images of elder people in this kind of television programs have a range of diversity.However,negative images remain overuse.In the next part.I will try to find out the reasons why the negative images will be used in the process of building elder appearance.After my research,I notice three reasons for these.Firstly,elder images in TV series are always be represented as a negative existence;secondly,elder images in TV shows are built as a standard pattern,which showing an incomprehensive livelihood.Finally,this type of television show has a serious standardize narratives:old people always lack of characteristic appearance,and they are always playing a negative and passive role in the storyline.In this article,the author found out that there are three main reasons for the negative image of aging people:social,cultural factor,the lack of elder people discourse power and the subjective consciousness of scenario editor.In the fourth part of the paper,the author will try to analyze the social impact of elder people image and production mechanism via both positive and negative ways.Last but not least,the last section of the article will target the negative screen image of elder people in three perspectives,including framing a constructive television programs pattern,focusing television programs more on market value instead of its social value and building a positive valuation.Furthermore,I will give some advance on the how to construct an active and vivid image of elder people,which can play a beneficial role in the development of Elderhood lifestyle and needs television program.