The Impact Of Self-bragging On Advice Taking: The Role Of Advisor's Power And Status

At present,advice taking is a hot topic in the field of behavior decision making.Self-bragging is also a common occurrence in life and work.Therefore,this study will focus on the influence of advisors' self-bragging on decision makers' advice taking,and the mediate role of the liking of decision maker and the moderate role of advisors' power and status.In the pre-experiment,we aimed to verify the effectiveness of the self-bragging manipulation and let participants complete the coin estimation task.In the experiment 1,we using 2(bragging type: implicit vs.explicit)x 2(bragging content: warm vs.ability)between-subjects design(132 participants),exploring the influence of bragging type and bragging content on advice taking,and the mediate role of decision makers' liking in the effect.In experiment 2,we using 2(bragging type: implicit vs.explicit)x 2(bragging content: warm vs.ability)x 2(power: high vs.low)between-subjects design(246 participants),testing the moderate role of the advisors' power in the relationship of bragging type/content,liking and advice taking.In experiment 3,we using 2(bragging type: implicit vs.explicit)x 2(bragging content: warm vs.ability)x 2(status: high vs.low)between-subjects design(248 participants),testing the moderate role of the advisors' status in the relationship of bragging type/content,liking and advice taking.The study found that:(1)There is a negative effect of bragging type/content and advice taking.Compared to the implicit bragging of advisors,the degree of decision makers' advice taking to explicit bragging is lower;compared to the warmth bragging of advisors,the degree of decision makers' advice taking to competence bragging is lower.(2)The relationship between bragging type,bragging content and advice taking is mediated by decision makers' liking.compared to the implicit bragging of advisors,the explicit bragging of advisors will decrease decision makers' liking and advice taking.compared to the warmth bragging,the competence bragging of advisors will decrease decision makers' liking and advice taking.(3)The advisors' power moderates the relationship between bragging type/content and liking,the moderation effect is not significant when power is higher,but it is significant when power is lower;The advisors' power moderates the relationship between bragging type/content,liking and advice taking,the mediation effect is not significant when power is higher,but it is significant when power is lower.(4)The advisors' status moderates the relationship between bragging type/content and liking,the moderation effect is not significant when status is lower,but it is significant when status is higher;The advisors' status moderates the relationship between bragging type/content,liking and advice taking,the mediation effect is not significant when status is lower,but it is significant when status is higher.