Research On The Inheritance Of Henan Non-material Cultural Heritage Clay Monkey Zhang By Animation In Contemporary Contextt

The Clay Monkey Zhang's mud monkey art has unique aesthetic value and outstanding artistic achievements.It also has great significance for highlighting ours national art and enriching cultural resources.With the development of animation technology and the expansion of its application fields,the promotion and inheritance of intangible heritage through animation has gradually become a new trend.For the intangible cultural heritage Clay Monkey Zhang,animation can use various means to show the knowledge and cultural connotation of it,can use the new media technology to achieve efficient dissemination.for it.As a cultural industry,animation can strengthen its connection with modem life by means of multi-cultural products and realize its large-scale development.Based on the artistic characteristics and dilemma of the intangible cultural heritage Clay Monkey Zhang,this paper combs the current mode,achievements and disadvantages of the dissemination,inheritance and industrialization of it.This paper explores the advantages of animation in promoting digitalization,education and industrialization of the intangible cultural heritage Clay Monkey Zhang,and puts forward the principles of authenticity,defamiliarization and empathy that should be adhered to in animation inheritance of the intangible cultural heritage Clay Monkey Zhang.This paper designs a specific plan from the development,marketing and value-added of animation works for the animation inheritance of the intangible cultural heritage Clay Monkey Zhang,and designs the animation Story in the Hand which reflects the life of Clay Monkey Zhang and develops related derivatives.The paper incorporates some innovative ideas,and also incorporates some innovative practices in related design and development.The results of this paper promote the dissemination and inheritance of the intangible cultural heritage Clay Monkey Zhang,and also hope to provide reference for other related explorations.