Research On The Construction Of City Image In Micro-Documentary

The image of a city is a double reflection of its external physical image and internal spiritual culture.A good image of a city can strengthen the identity of the citizens within the city,and enhance the external public's understanding of the city and build up the competitiveness of the city.As a new video medium,micro-documentaries have significant advantages in the construction and effective dissemination of urban image.This paper mainly uses case analysis and text analysis,taking UCN micro-documentary as the research sample,to analyze the construction of Jingdezhen's city image in UCN micro-documentaries from five aspects:urban landscape image,cultural image,citizen image,government image and economic image.In the fourth chapter,the dissemination strategy of UCN micro-documentary to Jingdezhen's urban image is elaborated from the theoretical system of media geography.Finally,the paper concludes that the main problems in the construction of city image in micro-documentaries are the uneven quality of content,the negative impact of commercial culture and mainstream culture,and the return of entertainment needs of audiences,and puts forward corresponding countermeasures:paying attention to the cultivation of film and television professionals,improving the professional quality of image creators;balance grassroots culture,commercial culture and mainstream literature.At the same time,micro-documentaries should enrich their creative techniques and adapt to the changing needs of audiences.