Study On The Development Strategy Of Cultural Industry In Honggutan New Area Of Nanchang City

The Decision of the Central Committee of the Communist Party of China on Several Major Issues Concerning the Comprehensive Deepening of Reform puts forward the idea of "establishing and perfecting the modern cultural market system and improving the level of scale,intensiveness and specialization of cultural industry".Cultural industry has powerful hematopoietic function,which can effectively enhance the vitality of regional economic development.Taking Honggutan New Area of Nanchang City as the research object,this paper expounds the background and significance of vigorously developing cultural industry in Honggutan New Area,expounds the theoretical basis of cultural industry development,combs the literature review on cultural industry at home and abroad,analyses the general law and development trend in the process of cultural industry development from the perspective of industrial agglomeration,and draws the conclusion of cultural enterprises.The degree of agglomeration has a significant impact on the development of cultural industry.Through the investigation of cultural resources and the analysis of the current situation of cultural industry development in Honggutan New Area,it is concluded that the lack of cultural resources in Honggutan New Area is not only the exploitation and utilization of various cultural resources,but also the determination and effective way to industrialize its culture.Through SWOT analysis method,it is concluded that the development strategy of cultural industry in Honggutan New Area has four opportunities: upgrading of industrial structure,strong actual industrial demand,promotion of national policy and industrial layout;two threats of external competition and relatively difficult transformation of cultural resources in different places;five advantages: economic advantage,resource advantage,location advantage,infrastructure advantage and talent resource advantage.Lack of overall planning,small scale of cultural industry,inadequate excavation of cultural resources,low degree of industrial agglomeration and lack of financing service platform are the five constraints.Fourth,to vigorously develop the cultural industry in Honggutan New Area,we should build a national cultural industry platform,vigorously implement the strategy of `culture+',enhance the core competitiveness of regional cultural industry,and build a demonstration zone of cultural industry agglomeration in Jiangxi Province.The major strategic tasks include strengthening the construction of cultural industry platform,building the brand of Honggutan cultural tourism,building the highland of digital culture industry,expanding the main body of cultural market,optimizing public cultural facilities,gathering Jiangxi intangible cultural heritage,publicizing and popularizing excellent traditional culture,and promoting the construction of cultural industry clusters.