Study On VI Design Of Jingdezhen Handmade Porcelain Brand

In view of the common problems existing in the design of Jingdezhen Handmade Ceramic Brand VI,this paper takes Yixintang Handmade Ceramic Workshop as an example to carry out the design of enterprise brand VI.Its main purpose is to promote the brand operation of Jingdezhen hand-made ceramics,enhance the brand image of hand-made ceramics,enhance the market competitiveness of hand-made ceramics,so as to achieve the re-development of hand-made ceramics culture in Jingdezhen,the holy land of ceramics.The main research methods are market research,literature research,customer survey and practice design.Mainly on the "Yixintang" corporate logo,product LOGO,offline online stores,corporate publicity and other all-round brand VI research,planning,design and implementation.Through the implementation of brand VI design,the brand image of Yixintang Workshop has been improved,and the sales volume and price of products have been improved,and good results have been achieved.