The Influence Of College Students' Narcissistic Personality On The Use Of Wechat Moments

The use of the WeChat moments has become very popular in our modern lives and has become increasingly important.So,does narcissism affect the use of the moments? In particular,how does the narcissistic of the younger generation affect the use of the moments?Will it also affect the specific use? And how is it affected? This paper mainly uses moments as the research content.Through two empirical studies of two major studies,the method of vertical tracking and cross-sectional questionnaire is used to study whether the college students' narcissistic affects the use of the moments and the specific use,and how it affects the use of the moments.Study 1 conducted a six-month longitudinal follow-up survey of 101 college students aged17-24 to examine the relationship between narcissistic and moments.In the study 2,through the three sub-studies,the cross-discipline questionnaire method was adopted to add the variable of perceptual positive feedback,which mainly investigated the influence of the narcissistic of college students on the different use behaviors of the moments and how it affects.Sub-study 1 takes 508 college students aged 17-24 as the research object,and studies the influence and influence mechanism of college students' narcissistic on the use intensity of the moments.Sub-study 2 takes 508 college students as subjects to study the influence of college students' narcissistic on active and passive use of the moments and its influencing mechanism;Sub-study 3 takes 444 college students as subjects to study the influence and influence mechanism of college students' narcissistic on the specific use of the moments.In summary,the two studies draw the following conclusions :(1)the relationship between narcissism and the use of the moments is one-way rather than two-way,that is,narcissistic personality influences the use of the moments to a greater extent.(2)narcissism significantly positively affects the use intensity,active use,active and true self-presentation of the moments,but does not affect its passive use.(3)perceived positive feedback mediates the use intensity,active use,positive self-presentation and real self-presentation of the moments,but narcissism does not influence passive use through perceived positive feedback mediating effect.