Study On Media Ecology Of Huayin Laoqiang

Huayin Laoqiang is a kind of shadow play which is popular in Huayin area of Shaanxi Province.Its tune is generous and exciting,and its performance shocks the heart,giving people the original artistic enjoyment.Because of its profound historical value and outstanding cultural value,it was listed in the first batch of national intangible cultural heritage list in June 2006.The intangible cultural heritage is the crystallization of the wisdom of the Chinese people,the embodiment of the spirit of the Chinese nation,and the symbol of the cultural identity of the Chinese nation.Under the background of firm cultural confidence,it is urgent to protect the intangible cultural heritage,and how to spread it benignly has become an important part of the protection work.As the first batch of national intangible cultural heritage,how to realize the benign dissemination of Huayin Laoqiang is of great significance.This paper is divided into five parts,the first part is an introduction,mainly elaborating the background of the topic,the current research situation,the purpose and significance of the research,the definition of relevant concepts and research methods;the second part is an overview of Huayin Lao Tune from three aspects: its origin,the evolution of performance forms and its characteristics;the third part is an overview of the external environment of the media from the political environment,cultural environment and economic environment.Environment and technology environment are explored in four aspects: internal environment is analyzed from the communicator,content and media,and the media ecology is explained from the internal and external environment;the fourth part is to analyze the external and internal environment of Huayin Laoqiang media;the fifth part is to further understand Huayin Laoqiang media by analyzing the influence of communicators,content and audience.The sixth part,based on the previous study,reflects on the shortcomings of Huayin Lao Qiang and puts forward reasonable suggestions.This study attempts to provide some reference for the study of media ecology of Huayin Laoqiang and intangible cultural heritage.