Analysis Of Interaction Mode In Contemporary Poster Design: "haze" Theme Poster Practice

With the constant innovation of science and technology and the constant renewal of the network,great changes have taken place from 2G,3G,4G,even 5G and people's reading methods,reading channels and living habits,which makes the information conveyed by the traditional graphic poster design relatively weak and impels the interactive application innovation of the traditional graphic poster design.Looking at the development process of posters from time to time,re-dividing the development stage of posters and combing the interactive application mode of posters are helpful to the innovation of posters.Traditional posters mainly include two stages: one is the poster design stage before World War II,which presents the characteristics of realism,narration and decoration;the other is the poster design before the emergence of new media and new technology after World War II.Under the influence of minimalism and cubism,it presents the characteristics of functionality,commerciality,advertisement or geometry.With the emergence of new media and technology,contemporary posters are characterized by multi-material,multi-form,dynamic and multi-media integration.So,what kind of interaction mode should be applied and how can we apply it to posters in combination with new technologies? This paper is a new attempt,from the induction of the interactive way of contemporary posters to the establishment of the "haze" theme poster graphic,and then to the application of different interactive ways of multi-angle attempts to apply the concept and way of interaction to poster design.The purpose of the theoretical part of this paper is to demonstrate the value of interactive application in posters by reasoning.This paper analyses and summarizes the interactive methods used in posters by case demonstration method,makes analysis of a large number of excellent cases,goes deep into the posters using interactive methods,summarizes and summarizes the characteristics,methods,functions and application effects of interactive,and lays a theoretical foundation for the practical part.The purpose of the practical part of this paper is to understand the current situation of social air and the expectations of the audience.Through the application of different interactive ways,the concept of environmental protection is integrated into the design,so that the design works and the audience can establish an organic relationship,so as to achieve the "haze" theme poster to promote environmental protection concept,and enhance the effect of the poster on the audience.Conclusion: The application of interactive methods in posters is the trend of poster development.Interactive application not only enriches the information dissemination form of posters,but also helps posters to better convey information,cater to the update of audience reading and aesthetic upgrade,so as to achieve the ideal interactive effect of posters.