The Ecological Characteristics And Phenomenon Analysis Of Popular Music In Streaming Media

The development of information technology is leading the progress of mankind.The digital age has brought a whole new way of life.Information knowledge and technology have gradually replaced material and energy-oriented productivity.In the information age,the means of communication have been constantly updated.The emergence of streaming media opens a new door for information dissemination and upgrades the mode of dissemination."Streaming" technology has been widely used,and the spread of music is closely following the pace of science and technology.The streaming media music platform provides a new communication way for music,and its appearance makes the appreciation way of music change greatly,and it has become the main way of music communication.Therefore,streaming media music player has become an important platform for music dissemination.The Global Music Report 2018 published by the Federation of World Record Associations(IFPI)shows that:In 2017,streaming media revenue in the annual global music market increased by 41.1%,accounting for 38%of the total global recorded music revenue.China’s overall income grew by 35.3%,of which streaming media accounted for 26.5%.We can see that streaming media has played a pretty important role in the field of music communication in recent years.This paper attempts to analyze the characteristics of streaming media music communication from the perspective of communication,and analyzes the causes of streaming media music transmission from the perspectives of culture and communication.It uses Everett Rogers’"Innovation Diffusion Theory".This paper analyzes the reasons why streaming music platform appears and is widely used,and analyzes the characteristics of popular music in streaming media environment.It explains the ecological structure of two streaming media music platforms through the theory of ecology,and uses the theory of "use and satisfaction".Analyze the communication ideas of NetEase Cloud Music.This paper analyses the phenomenon of Chinese music in the streaming media platform from the cultural point of view.