| Under the background of 40 years of reform and opening up in China,China’s economic structure has been transformed.Under the working plan of the National Rural Revitalization strategy,the integration of culture and tourism has become an inevitable trend for the regional tourism industry to seek higher development.In tourism activities,the most vulnerable shock is the scenic spots with traditional culture as the main tourist resources.In recent years,most scholars have focused on how to integrate culture with tourism,how to inherit and develop traditional culture while developing tourism,and how to add color to the development of tourism by relying on culture.She County is located in the mountainous area of TaiHang Mountains,surrounded by mountains,with a long history of thousands of years.Beautiful scenery,pleasant scenery,cliff hanging temples with unique historical and cultural characteristics,all kinds of historical and ancient buildings have been completely preserved,and traditional folk culture has a good inheritance.She County has great potential for the development of cultural tourism industrialization in the integration of culture and tourism.Although the tourism industry in She County has made good progress in recent years,there are still many problems in the integration of culture and tourism that need to be planned and solved systematically and reasonably.By using the methods of literature reading,field visits and questionnaires,this paper makes an analysis of the integration and development of culture and tourism in She County,Handan City.On the basis of fully understanding the existing research,combining with the actual needs of local cultural resources and local residents in She County,this paper analyses the current situation and problems of the integration of culture and tourism in She County,and draws the following conclusions:(1)There are abundant cultural resources in She County,and the integration of culture and tourism has already taken shape,but the integration of cultural share is insufficient.Suggestions are made to integrate resources,dig deeply into the characteristic culture of She County,explore ways of integration of culture and tourism in many ways,and enhance the ability of integration of culture and tourism.(2)Modern buildings and lifestyles have impacted the traditional culture of She County,and there is a phenomenon of encroachment.It is suggested that the integration of culture and tourism should be guided by government policies,the principle of integration should be clarified,the inheritance and protection of excellent traditional culture should be emphasized,and the damaged buildings in scenic spots should be repaired and rebuilt professionally.(3)The existing market share of integration of culture and tourism in She County is insufficient and publicity and marketing should be strengthened.It is suggested to refine the target groups of consumption,carry out targeted marketing and publicity,and pay attention to the improvement of public service system to meet the cultural needs of tourists while giving tourists a good travel experience.By exploring the practical problems of integration development of culture and tourism in She County and combining with the actual situation of She County,this paper aims to open up a road of integration development of culture and tourism that is suitable for the development of culture and tourism in She County and has the characteristics of She County.At the same time,this paper studies and gives some suggestions for the development of integration of culture and tourism in She County,combining with the actual development of She County,in order to provide reference for the development of integration of culture and tourism in She County. |
PDF Full Text Request